Protective Progressives to Distrustful Traditionalists: A Post Hoc Segmentation Method for Science Communication

ABSTRACT

This study demonstrates a post-hoc segmentation that is effective in creating distinct and robust segments of interest for researchers and practitioners in science communication. We use agglomerative hierarchical clustering to classify survey respondents based on answers to a short, five-item battery of questions drawn from variables that are frequently used in science communication. Resulting segments demonstrate strong differences in regards to demographics, issue-specific science knowledge, attention to media, sentiment toward media, and social networking site use. We assess the utility of the segments through a series of regression analyses in order to determine differences among segments with regards to intent to seek information about three science issues: fracking, nanotechnology, and synthetic biology.     

“Science is Everywhere,but No One Knows It”: Assessing the Cultural Distance to Science of Rural South African Publics

ABSTRACT

In science communication, a prerequisite for reaching different parts of a society is to find out how these publics experience and interpret science. Since rural South African publics are perceived to exhibit a large cultural distance to science, the present exploratory study aimed to know in more detail how rural South Africans perceive and understand science in their local and social contexts. Theoretical notions on cultural distance and the methodological approach of segmentation studies were considered. Semi-structured interviews with rural South Africans were carried out in four towns (n?=?52) that differ with respect to having a large scientific installation in their vicinity, or not. Sensitively comparing local and social contexts helped identifying three different publics who differed regarding their perceptions of science; however, the large scientific installations only made a difference in perceptions for those publics who were generally less exposed to and less knowledgeable about science.     

Between Active Seekers and Non-Users: Segments of Science-related Media Usage in Switzerland and Germany

ABSTRACT

Citizens’ attitudes toward science are related to their use of science-related information from various sources. Evidence is scarce regarding citizens’ individual media repertoires for staying informed about science as segmentation studies so far have primarily focused on scientific attitudes. In this paper, we explore audience segments regarding their science-related information behavior and whether such segments are comparable or vary between two countries with similar information environments. Based on two surveys in Switzerland and Germany, we identify national audience segments that differ in their science-related information repertoires, and analyze their sociodemographic characteristics and science-related attitudes. In both countries, we find very comparable information user segments ranging from those who inform themselves frequently about science (“Active Seekers”/“Science Consumers”) to those who hardly get in contact with any information about science and research (“Non-Users”). Those segments which get in contact with information about science frequently show generally more positive attitudes.     

Indonesia’s Accidental Island: Composing the Environment in the Echo of Disaster

By presenting stakeholders’ competing representations of an extraordinary geological formation, an island with a surface that is comprised of runoff from an infamous mud volcano in East Java, this article explores the communicative openings and closures that arise during an environmental disaster. A particular concern is attuning communicative practices to the diverse human and nonhuman actors that not only produce disasters but also shape our understandings and responses to disasters. Drawing on the work of Bruno Latour, this article suggests that non-anthropocentric modes of inquiry present new communicative and political possibilities for pursuing both social justice and safe environments. While this article focuses on a specific set of incidents in Indonesia, this project develops tools and perspectives that can be applied to environmental conflicts at other places.     

国内外可持续发展评价方法对比分析

国际、国内很多组织都对可持续性评价方法进行过研究分析,但大多是特定的案例研究.目前国内外对可持续发展评价方法没有一个全面系统的分析比较,使得不同地区比较起来很困难.本文对各种评价方法如环境可持续性指数法、生态足迹法、能值分析法和指标综合评价法的来源、理论和应用作了介绍.得出各方法适用范围:可持续性指数法适合于国家间的综合评价;生态足迹和能值分析法适合于各种范围,包括国家、区域、地区和小系统;指标体系综合评价法对于小范围更合适.同时对各种方法的优势和缺陷进行了分析讨论,得出:可持续性指数法信息量大,但是计算复杂;生态足迹法计算过程简单,但是缺失一些可持续性信息;能值分析法考虑问题全面,但是其原理涉及热力学知识,很难被一些学者认同;指标体系评价法变通性较大,可随着评价系统的变化而进行调整,但是主观性较强.通过分析指出不同方法适用范围并指出每种分析方法的优势和不足,为以后选择合适的分析方法评价对象的可持续性提供依据.     

Effects of Urban Spatial Structure,Sociodemographics, and Climate on Residential Water Consumption in Hillsboro,Oregon1

House-Peters, Lily, Bethany Pratt, and Heejun Chang, 2010. Effects of Urban Spatial Structure, Sociodemographics, and Climate on Residential Water Consumption in Hillsboro, Oregon. Journal of the American Water Resources Association (JAWRA) 46(3):461-472. DOI: 10.1111/j.1752-1688.2009.00415.x Abstract: In the Portland metropolitan area, suburban growth in cities such as Hillsboro is projected to increase as people seek affordable housing near a burgeoning metropolis. The most significant determinants for increases in water demand are population growth, climate change, and the type of urban development that occurs. This study analyzes the spatial patterns of single family residential (SFR) water consumption in Hillsboro, Oregon, at the census block scale. The following research questions are addressed: (1) What are the significant determinants of SFR water consumption in Hillsboro, Oregon? (2) Is SFR water demand sensitive to drought conditions and interannual climate variation? (3) To what magnitude do particular census blocks react to drought conditions and interannual climate variation? Using ordinary least squares multiple regression and spatial regression methods, we found that base use, representing indoor water use, is dependent on household size and that seasonal use, representing external water use is dependent on both education level and the size of the property’s outdoor space. Spatial analysis techniques determined that although the water demand of the study area as a whole is not sensitive to drought conditions, certain individual census blocks do respond with a higher magnitude of water use. The most climate-sensitive census blocks tend to contain newer and larger homes, and have higher property values and more affluent and well-educated residents.     

Enhancing consultation practices on Air Quality Management in local authorities

Schedule 11 of the Environment Act 1995 underpins the requirement for consultation on air quality issues. The ongoing air quality review and assessment process represents one of the largest locally based science policy and communication initiatives ever undertaken in the UK. This paper outlines the practice of consultation and communication for Air Quality Management (AQM) and reviews the interaction between Environmental Health professionals, as the leading actor in the AQM process and other stakeholders involved in air quality consultation, including the public. Results are presented from a widespread questionnaire survey of English local authorities. Data indicate that the majority of air quality consultation has been carried out with statutory consultees (by sending the review and assessment reports) and the public (via websites and leaflets) in the form of information dissemination.     

Integrating Media Studies of Climate Change into Transdisciplinary Research: Which Direction Should We Be Heading?

Research in the area of media coverage on climate change communication represents one of the most prolific areas of inquiry within communication and mass communication studies. This body of literature, which ranges from empirical to critical studies, continues to expand. Much research has focused on representations of climate change causes, effects, and human actions, while some has assessed the impacts of these representations. What is broadly missing from this literature, however, is a discussion of how we might integrate media analysis into transdisciplinary collaborative research aimed at creating solutions to the social, environmental, and economic issues intertwined with climate change. Given the magnitude of problems the society and science are currently grasping with, it behooves us to understand how media studies can contribute most effectively to characterizing and solving problems. We maintain that the move toward integrating media studies into transdisciplinary collaborative research marks an essential transition for environmental communication in general, but climate change communication in particular, given the urgency and magnitude of creating meaningful adaptation and mitigation strategies to address this pressing, complex challenge. Drawing on our work as part of a large transdisciplinary sustainability science team, we provide a case study for understanding what collaborations are key to moving media studies into a transdisciplinary context and the key opportunities and barriers that come along with that move. We argue that media studies must increasingly engage directly in collaboration with other researchers, stakeholders, and communities to serve on-the-ground decision-making and enhance society's ability to take action.     

沼气农业复合生态系统能值分析

以沼气为纽带的农业综合利用系统对农村和偏远地区可持续发展具有重要意义。本文基于能值流图和指标体系,构建了沼气农业复合生态系统的综合评价框架,并以国家沼气农业示范区广西恭城县为案例,分析养殖-沼气-种植"三位一体"典型沼气农业复合系统的能值投入产出量及其结构,利用能值系统结构功能指标对该系统进行经济生态多元分析,评估其投资率、产出率、环境压力以及可持续性等系统综合表现,并与国内外其他农业系统进行比较分析。系统投入结果表明,恭城县沼气农业复合系统总投入中人类经济反馈在系统中所占比例最大,可更新环境资源次之,其中又以肥料、农药和劳工与管理的投入最大;系统产出表明,目前仍以种植业和养殖业为主导,水产业相对薄弱,而新兴的沼气产业因其低耗高产的特点,发展势头良好;而能值系统结构功能指标表明该农业系统整体具有环境负荷低、产出效率高、可持续性强等优势。依照能值分析各项结果,本文对沼气农业系统优化配置和进一步推广应用提出了参考建议。     

中国战略性海洋新兴产业的发展对策探讨

海洋经济已跨入以高新技术引领的新时代,以海洋高新技术为首要特征的战略性海洋新兴产业成为各国争相抢占的科技制高点.本文在界定战略性海洋新兴产业内涵的基础上,分析我国战略性海洋新兴产业发展的现状,找出其在公众认识、政策体系、自主创新能力、资金投入以及人才储备等方面存在的主要问题,进而提出通过提高公众对战略性海洋新兴产业发展重要性的认识,营造促进其发展的良好氛围;建立和完善战略性海洋新兴产业发展的政策体系和协调机制,形成支持战略性海洋新兴产业发展的长效机制;提高海洋科技的自主创新能力,加速科技成果的转化,打造一批具有国际竞争力的战略性海洋新兴产业开发区;加大对战略性海洋新兴产业的资金投入,建立多渠道的有效的投融资体制以及着力培养和引进具备较强适应能力、创新能力和竞争力的高层次人才,使其成为发展战略性海洋新兴产业的生力军等措施促进我国战略性海洋新兴产业的发展,借以推动我国海洋经济实现跨越式发展.