Nature Articulations in Norwegian Advertising Discourse: A Depoliticized Discourse of Climate Change

This article deals with how nature is articulated in public discourse and more specifically how humans’ relationship to nature is constructed via such articulations. Based on critical cultural analyses of ads presented in a Norwegian context, the article claims articulations of nature serve to a depoliticization of nature, which silence social differences and reduce environmental politics to individual moral action. Several rhetorical patterns of particular relevance to the articulation of nature are discussed, pointing out how disparate, sometimes conflicting, understandings of nature are rhetorically configured and aligned in ways that benefit a global market economy. There is a discursive distancing of nature and everyday life, even as nature remains valorized and very much central to national identity. This constrains citizens’ political engagement and undermines understandings of how to govern nature.     

Enhanced science–stakeholder communication to improve ecosystem model performances for climate change impact assessments

In recent years, climate impact assessments of relevance to the agricultural and forestry sectors have received considerable attention. Current ecosystem models commonly capture the effect of a warmer climate on biomass production, but they rarely sufficiently capture potential losses caused by pests, pathogens and extreme weather events. In addition, alternative management regimes may not be integrated in the models. A way to improve the quality of climate impact assessments is to increase the science–stakeholder collaboration, and in a two-way dialog link empirical experience and impact modelling with policy and strategies for sustainable management. In this paper we give a brief overview of different ecosystem modelling methods, discuss how to include ecological and management aspects, and highlight the importance of science–stakeholder communication. By this, we hope to stimulate a discussion among the science–stakeholder communities on how to quantify the potential for climate change adaptation by improving the realism in the models.     

Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising

Evolutionary psychology has been proposed as an analytic framework for the behavioral effects of landscapes displayed in advertising. In this study, an evolutionary and environmental psychology approach is used to analyze affective reactions to advertising depicting specific natural environments or urban scenes, both prominent ingredients of contemporary advertising imagery. The experimental field study exposed 750 participants at random to one advert of a set of 13 experimental green energy advertisements, each displaying a different biome. Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently. Anova and structural equation analysis were used for data analysis. Results of the study confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings. In line with earlier empirical research, further findings do not support the hypothesis on an innate preference for savanna landscapes in adults but confirm preferences for images of lush green landscapes with water and familiar biomes. Overall results give significant support to the application of environmental and evolutionary psychology to advertising.     

Vitalizing effects of being outdoors and in nature

Five studies utilizing survey, experimental, and diary methods assessed the effects of being outdoors on subjective vitality. In Study 1, we used a vignette method to examine whether being outdoors was associated with vitality, above and beyond the influences of physical activity and social interactions. Study 2 explored the effects of being outdoors on vitality through an experimental design contrasting indoor and outdoor walks. In Study 3, participants were exposed to photographic scenes of either nature or buildings. Results showed that only the nature scenes enhanced subjective vitality. Studies 4 and 5 used a diary methodology to examine within-person variations in subjective energy as a function of being outdoors, again controlling for physical and social activity. Being outdoors was associated with greater vitality, a relation that was mediated by the presence of natural elements. Limitations of these studies are discussed, as well as their implications for research on energy and vitalization.     

Nature conservation and local plans

It is noted that nature conservation has gained progressively in importance as a planning issue. The paper reports on the role of the Nature Conservancy Council, and in particular their Assistant Regional Officers, in consulting over the production of local plans. Local plan policies may assist valuably in the protection of important sites, although sympathetic planning authorities can also assist nature conservation in a variety of other ways. Sustained and systematic liaison with planning authorities is necessary for nature conservation to become a substantive local plan issue.     

What's wrong with virtual trees? Restoring from stress in a mediated environment

Restorative environments are environments that can help restore depleted attention resources or reduce emotional and psychophysiological stress. These effects have been demonstrated not only in real environments, but also in mediated (projected, broadcasted, etc.) environments. However, the importance of simulation qualities to restoration outcomes has not been systematically studied. The present experiment investigates the importance of immersion in a mediated environment in relation to restoration. Is a projected natural environment more restorative when one is more immersed in it, and hence feels more present in it? The hypothesis was that a more immersive projection would show stronger stress-reducing effects of a mediated restorative environment. After performing a stress-inducing task, participants watched a nature film on either a high or low immersive screen. Physiological measurements (heart period and skin conductance level) were taken throughout the experiment. In addition, we measured self-reported affect and presence using the ITC-Sense of Presence Questionnaire. Significant effects of the screen size manipulation appeared on physiological measures, but not on self-reported affect. The data showed an interaction between screen size and restorative phase on heart period and skin conductance level, indicating stronger restoration for the immersive screen condition over time. We therefore conclude that immersion enhances restorative potential of a mediated natural environment. Self-reported affect did correlate significantly with experienced presence, illustrating the relevance of this experiential counterpart of immersion, although a mediating effect of presence has not yet been established.     

长江流域的鱼类资源及其保护对策

长江水系的鱼类约有300种,其中鲤科鱼类占半数以上,主要的经济鱼类多数属于鲤科。对不同江段的鱼类资源作了简介,并提出了相应的保护措施。上游江段以维护生物多样性,保护特有种为主,需要建立鱼类自然保护区;中游应保证主要经济鱼类的自然繁殖条件,加强珍稀鱼类的人工繁殖放流工作,同时对湖泊幼鱼资源进行保护;下游应注意保持江水质量,严格遵守工业废水排放标准;河口江段应规定幼鲟保护期,建议每年6月15日至7月31日停止一切损害幼鲟资源的渔捞作业。     

The Interior-to-Edge Breakpoint Distance as a Guideline for Nature Conservation Policy

A method is proposed to quantify disturbance impact on isolated habitats. For every landscape patch, the breakpoint distance, defined as the penetration distance for which equality of interior and edge habitat is observed, can be calculated. Disturbance with equal impact at all patch sides is assumed. Effects of patch compactness, size, convolution, and perforation are discussed. The potential use of the measure for nature reserve design is discussed. The breakpoint distance follows the reserve design guidelines for individual patches, based on island biogeography and is consistent with the form and function principle. A large breakpoint distance is preferred for natural habitats. Small size, small compactness, intense convolution, and the occurrence of many gaps depress the breakpoint distance.     

Nature conservation efforts set for specially protected areas of Turkey

Environmental pollution and degradation of ecosystems considerably affect the natural resources. The Turkish Government is aware of the importance of the preservation of natural ecology and thereby the environmental conservation of many species in their natural habitat. This paper provides critical assessments of the problems and possible solutions in the identification, implementation and management of the Specially Protected Areas (SPAs) system by giving basic information about stakeholders and their responsibilities that currently offer nature conservation in Turkey. The goals of the article are to analyze how the SPAs interface with the local people, especially the villagers who have dwelt there before SPA designation and how people-SPA conflicts resolved; to show how effective the SPA conservation objectives have been; to outline the significance of informing and empowering people in nature conservation for the protected area management and to show the importance of planning at all levels during protection of the natural, archeological and cultural values of the SPAs.     

Place experience, gestalt, and the human–nature relationship

This paper explores some ways in which differing views about the human–nature relationship reflect and are reflected in people's experiences of the places and environments they encounter in their lives. I first describe how ideas of humans being “part of” versus “apart from” nature have appeared in discussions of environmental ethics and management, and suggest how these contrasting views might relate to people's actual experiences of the natural and human aspects of places. Using qualitative survey responses about outdoor places in the midwestern USA to illustrate ideas from phenomenological and gestalt psychology, I show how a sense of the human–nature relationship is conveyed in the gestalt qualities of places and how this may give rise to a feeling of moral responsibility toward nature. I conclude that the experience of human and natural aspects of real places points toward a dialectical view of the human–nature relationship, in which humans can be seen as simultaneously “part of” and “apart from” nature.