How to Discredit a Social Movement: Negative Framing of “Idle No More” in Canadian Print Media

The Idle No More (INM) movement entered public view in November 2012 as a grassroots response to Canadian federal legislation Bill C-45, an omnibus bill that reduced environmental protection of lands and waters. Backed by new media technologies, Indigenous activists and their Settler Canadian allies took a series of online and offline actions to bring public attention to Bill C-45’s devastating implications and the socio-economic sufferings of Indigenous people across Canada. This explorative study examines how INM was reported by nine Canadian print media during its initial upsurge from December 2012 to January 2013. A mixed-methods content analysis reveals that although there were numerous supportive voices discussing INM’s contributions to Indigenous self-determination and environmental protection, they were overwhelmed by anti-INM rhetoric advanced by Postmedia Network and its affiliated titles. The study thus highlights the importance of promoting communication and media alternatives for future struggles against capitalism’s appropriation of nature.     

Framing trans-border energy transportation: the case of Keystone XL

Increasing discussion over the safety of natural resource extraction and transportation to facilitate international energy needs has given rise to controversy over the prospect of large quantities of bitumen and crude oil flowing through trans-national pipelines. This debate, incorporating the voices of industry, government and advocacy groups, has gained traction in the news media, alternately framed as an environmental, economic, trade, human rights or public safety concern. It is possible, however, that such coverage may vary substantially with regional interests and perceptions of costs and benefits, locally or nationally. To uncover how the framing of energy transportation varies with proximity considerations, regional and national media coverage in Canada and the United States of the Keystone XL pipeline from 2010 to 2014 is analyzed. National and local papers frame the pipeline according to different considerations, as do cities near to and distant from the pipeline route.     

Media Framing of Zoos and Aquaria: From Conservation to Animal Rights

Zoos and aquaria are controversial institutions, vilified by animal rights activists and championed by those who value their entertainment and educational resources. Examining media frames of these institutions can identify public perspectives. A qualitative content analysis was conducted for print and online magazine articles that discussed zoos and aquaria in North America. Sixty-five articles were analysed, and eight different frames were identified. The diverse frames highlight the differing roles of zoos and aquaria. Most of the articles were positive and supportive of zoos; 11% were negative. Animal welfare was the most common frame, from both positive and negative perspectives. Other frames, such as conservation and education, were less prevalent in the sample than expected, since zoos and aquaria portray themselves to be leaders in these fields. The unbalanced media discourse and small publication rate over the four years sampled suggest opportunities for increased media engagement on zoos and aquaria.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity

External communication about corporate social responsibility (CSR) and sustainability activities may vary significantly across firms. Communication channel, content, and frequency may reflect a company’s resource allocation priorities, its culture, and its leadership in the sustainability domain. This empirical research compares n?=?11 global consumer apparel companies, with brands ranging from Adidas to Prada to Wrangler, in terms of their communication about CSR and sustainability in both formal outlets (annual CSR reports), informal channels (Twitter and Facebook social media), and voluntary participation in external rankings (the Global Reporting Initiative). In addition, the sample is divided into “High-Ranked” and “Low-Ranked” subsamples, using Newsweek’s Greenest Companies 2014 rankings, to examine if companies ranked highly by Newsweek communicate more often and display higher levels of engagement in sustainability reporting, compared to low-ranked firms. Results provide support for our research propositions. We conclude with recommendations for companies seeking to strengthen their CSR external communication.     

Global Climate Talks from Failure to Cooperation and Hope: Swedish News Framings of COP15 and COP21

The purpose of this study is to offer an analysis of how two UN Conferences of Parties, COP15 in Copenhagen 2009 and COP21 in Paris 2015, were covered and debated in Swedish newspapers. Two national and two regional newspapers were selected for the study, and a qualitative frame analysis was conducted on 309 articles. A typology of frames applicable to science-related policy and climate change debates was used and its relevance for global climate summit context was discussed. Having territory in the Arctic region, indigenous populations affected by climate change measures, and political and public sensitivity to environmental issues, the climate debate has particular significance in the Swedish case. Findings indicate a trust in the role of national and supra-national governance to address climate change problems, but also that newspapers in Sweden maintained a focus on the global aspects of the two meetings, rather than framing them as surrogate battlefields for domestic politics.     

Deconstruction of destruction stories: narrative,inequality, and disasters

A commonly‐held belief is that natural disasters do not discriminate. This paper, though, poses the following theoretical question: what does the elision of race, class, and gender in the news media say about disasters in the neoliberal era? It draws on the author's analysis of two prominent newspapers—The New York Times and USA Today—and their coverage of the recovery process after devastating tornadoes in two towns in the United States (Tuscaloosa, Alabama, and Joplin, Missouri) in 2011. The study asserts that the narrative of the news media is one with which people are familiar and that it fits into larger ‘formula stories’. It utilises theoretical treatments of narrative to demonstrate how differences are erased and how they lead to complicity in hegemonic representations. Critical theory is used to elucidate why this occurs, and the paper sources Goldberg (2002) in suggesting that the news media employs ‘fantasies of homogenisation’ when representing post‐disaster communities.     

Decreasing the knowledge gap among different socioeconomic status groups on the issue of climate change

Climate change is causing severe negative consequences to small low-lying islands. To mitigate and adapt to climate change, it is important to improve public knowledge on its causes and consequences. As a social issue that needs collective action to address, the knowledge gap among different segments of population would be a barrier to people’s behaviors toward mitigation and adaption to climate change. This study aims to investigate public knowledge acquisition of climate change by revisiting the knowledge gap hypothesis. A nationally representative random computer-assisted telephone interview survey (N?=?1093) was conducted in Singapore. Quantitative analyses revealed that both newspaper reading and television viewing could reduce the knowledge gap between high and low socioeconomic status individuals. We recommend that governments and relevant authorities should utilize mass media to disseminate information and cultivate public understanding of climate change.     

Evaluating the aesthetic value of cultural ecosystem services by mapping geo-tagged photographs from social media data on Panoramio and Flickr

Traditional approaches for evaluating aesthetic value rely on surveys or interviews. Social media provides a new type of crowdsourcing data to examine the relationships between aesthetic value and citizens' activities. The main goal of this paper was to evaluate aesthetic value in Nebraska by using citizen-reported geo-tagged photographs posted on two social media sites – Panoramio and Flickr. The study used the application programming interface from Panoramio and Flickr to obtain the latitude and longitude of the geo-tagged photographs, and then used ArcGIS spatial statistical tools to examine spatial patterns with areas of aesthetic value in Nebraska. The outcomes identified the clusters of pictures with the locations of ecosystem service provisioning areas of aesthetic value in Nebraska, identified new areas with aesthetic value, and drew comparisons with local and regional population distribution. This study provided an innovative approach to using crowdsourcing data to verify the value of ecosystem services.     

Need for a wind of change? Use of offshore wind messages by stakeholders and the media in Germany and their effects on public acceptance

This study investigates German news media coverage and PR material of offshore wind stakeholders from industry, politics, science and civil society thoroughly to provide insights about offshore wind benefits and risks communicated frequently and rarely to the public. By comparative analyses, differences between stakeholder and media messages are revealed: while stakeholders strongly focused on the supportive argument relevance of offshore wind for the energy turnaround, the media often discussed the negative impacts higher costs and delays in grid connection. Furthermore, the influence of offshore wind arguments on acceptance is measured within a survey representative of the German population. With these results, it can be assessed how far influential arguments were presented and which messages have been used frequently despite their low impact. Disruptions to viewscapes, limitation of commercial fishing areas, and hazards to shipping proved to be effective arguments to influence offshore wind acceptance – however, they were seldom used.