大型会展对举办地旅游形象的提升路径及效应分析——以上海世博会为例

大型会展对提升举办地旅游形象效应成为旅游学界当前关注的热点。以上海世博会为例,采用案例分析法和文献研究法,在分析过程中结合定量分析和定性分析,研究大型会展对旅游地的形象效应。研究表明,上海世博会主要通过聚焦作用下的旅游形象建设、光晕遮蔽作用下的网络宣传、世博宣传片与上海旅游形象联手营销、旅游企业的积极行为以及政府的支持与配合等5种途径提升上海都市商务会展、都市文化、都市休闲等旅游形象,提出利用大型会展的聚焦作用和光晕遮蔽作用提高举办地知名度,将大型会展宣传与举办地旅游形象宣传相结合,将大型会展建设融人到城市的旅游形象建设之中等3个方面提高旅游地形象。     

Residence and place image

Data are presented for a particular population on its perception of English and Welsh local authority areas in terms of desirability for residence. The method employed permits a distinction between positive and negative judgements as well as a measure of the differing degree to which areas figure in the mind at all. It is established that the areas are seen in terms of a sharply differentiated hierarchy of preference and that there is considerable variation in the extent to which areas are “visible”. In aggregate negative judgements predominate and the most frequently expressed attitude is strong dislike. Places in the south‐west are popular as are some places in the north. London Boroughs are unpopular although in varying degrees. The most favoured place is Cornwall and the least favoured is Wolverhampton. It is argued that perceptions studied in the “direct” way used here are important to complement those employing an “oblique” method in which criteria of choice are assumed or established by social survey and then used to create a profile of preference against which places can be measured and ranked.     

DEVELOPMENT OF EARTH SATELLITE TECHNOLOGY FOR THE TELEMETRY OF HYDROLOGIC DATA1

ABSTRACT The use of satellite telemetry is playing a major role in the collection of hydrologic data. Advancing technology and availability of government satellites have permitted many agencies to take advantage of new procedures for acquiring data from automated remote data collection stations. Experiments with Earth satellite technology started in the 1960's and 1970's, with the polar-orbiting National Aeronautics and Space Administration Nimbus and Landsat satellites. Subsequent advancements took place through the development phase to operational systems using the Geostationary Operational Environmental Satellite (GOES) of the National Oceanic and Atmospheric Administration. This satellite system supports more than 2,500 active telemetry sites, of which approximately 1,200 are Geological Survey stream-gaging stations for the collection of hydrologic data. A satellite data collection system is made up of three primary components; a small battery-operated radio, and Earth-orbiting satellite, and an Earth receive and data processing station. The data relay satellites' vast aerial view of the Earth's surface gives satellite telemetry a large advantage over ground-based systems for the collection of real-time hydrologic data for flood warning, reservoir management, irrigation water control, hydropower generation, and the operation of hydrologic stations.     

LANDSAT MID-INFRARED DATA AND GIS IN REGIONAL SURFACE SOIL-MOISTURE ASSESSMENT1

ABSTRACT: Landsat satellite Thematic Mapper (TM) data were used to assess regional soil moisture conditions. The mid-infrared (MIR) data of TM band 7 were overlain onto four principal land-use categories (Agricultural/Irrigated, Urban/Clearings, Forest/ Wetlands, Water) using a geographic information system (GIS). M data were used to assess four qualitative surface soil-moisture conditions (water/very wet, wet, moist, and dry) within each land-use category of a 208,354 ha southwestern Florida study area. The MIR response was inversely related to the qualitative surface soil-moisture content. Integration of Landsat TM MIR data with land use through GIS appears to be a useful technique for high-resolution regional soil moisture assessment, and further research to reline this technique is recommended.     

HYDROLOGIC MODELING WITH REMOTELY SENSED DATABASES1

ABSTRACT: An integrated remotely sensed database was used as the basis for a hydrologic and sediment transport modeling effort for an agricultural area of western Puerto Rico. Classified spectral images of airborne radiance data provided ground cover information and were used in conjunction with topographic and soils data to guide model construction and provide input to the water balance and sediment yield simulations. Runoff and sediment discharge from hydrologically homogeneous regions were routed through the drainage network and combined at the basin outlet. The model was used to simulate four years of observed sediment discharge from the basin. Relative contributions to the total sediment yield of forested and agricultural areas were determined and compared.     

Evaluation of Material Biodegradability in Real Conditions–Development of a Burial Test and an Analysis Methodology Based on Numerical Vision

This work validated a burial protocol for in situ testing and presents a robust, repeatable and time-saving technique to measure degraded areas in the sample, i.e. an image analysis method. 1440 specimens of degraded samples have been compiled in a data base. To this end, twenty samples presenting different levels of biodegradability (i.e. PHBV/HV, PLA, PCL, PCL-Starch, paper, PE, PE-Starch) were buried at 4 different locations and then disinterred at 4, 6, 9, 12, 18, and 24-month intervals. The biodegradation levels of these samples were determined by computing weight and area loss. Weight loss was measured after careful cleaning, whereas area loss was quantified using image analysis. Image analysis gives reliable information on visual pollution while only requiring a rudimentary and thus quicker cleaning of the samples.     

印度大地震的可预警信息研究

20 0 1 0 1 2 6印度西北部的普杰地区发生了 7 8级强烈地震。对这次强震事件 ,利用卫星遥感监测地气系统射出长波辐射的数值产品资料 ,分析了以普杰为中心整个西亚范围内 ,事件发生前后共计 6个月的月平均辐射场的分布特征及其演变过程。发现自震前 2个月至震时当月 ,普杰地区始终是一个辐射 (热 )场的高值中心 ,震后明显消散。据此认为印度大地震有可识别的预警信息 ,提出利用卫星遥感技术及其产品 ,有可能为“突破”短临地震预报开拓出一种新的预测技术生长点     

环境物探技术在岩溶勘察中的应用及其效果

将高密度电阻率法及工程地震映像法两种环境物探技术同时应用于实际的地质灾害(岩溶)勘察中,结果表明:对于岩溶这样的地质灾害,单一环境物探技术虽然能清楚反映其埋深、规模和发育情况,但各有缺陷。而多种环境物探技术的综合使用,相互补充,将能大大提高岩溶勘察的准确性,提高勘察效果和效率。     

数字隐写技术及发展趋势

笔者通过强调数字隐写算法和隐写分析算法间的矛盾统一,介绍数字隐写算法的发展历程和趋势以及国内外的研究现状。重点介绍具有代表性的空域LSB隐写算法和频域JPEG图像隐写算法。通过基本算法、对基本算法的分析方法、基本算法改进措施的顺序,介绍算法的发展历程,分析算法的性能。对当前实验研究的进展和数字隐写技术存在的问题进行说明,并提出一些建设性意见,对隐写技术的发展前景和方向进行展望,指出数字隐写技术会成为密码术的重要补充,在信息安全传输方面发挥巨大的作用。     

Satellites viewing our world: The NASA landsat and the NOAA SMS/GOES

Thousands of individuals throughout the world are now users of satellite data. Hundreds of satellites have been launched—military, navigation, communications, educational, weather, and earth resources. One of the weather satellites (the SMS/GOES) and the NASA earth resources mapping satellite (Landsat) are the subjects of this article. Data from these systems have been highly cost beneficial, not only in the United States, but in developed and developing nations all over the globe as well. There is an increasing demand both for data and for training in data use.Data samples are shown and applications are discussed. Strong reference is made to the value of the digital computer in natural and man-made features mapping and monitoring. Procedures for acquiring NASA data are explained so that the reader may order data for his home region, or for other regions throughout the world which are of interest for their agriculture, forestry, hydrology, marine resources, geology, or land use. The cost of data is incredibly low; some products cost as little as three dollars.Also discussed are the remotely based data-collection platforms that acquire ground or water data daily and relay results to the NASA Landsat or to the NOAA SMS/GOES.