The Airline Lifesaver: a 17-year analysis of a technique to prompt the delivery of a safety message

INTRODUCTION: The Airline Lifesaver (AL) is a 13.3 cm x 9.8 cm card any passenger can deliver to the attendant of a commercial airline in order to prompt the delivery of an important safety message. In particular, the AL requests the following safety--belt reminder be added to the regular announcements given at the end of the flight-"Now that you have worn a seat belt for the safest part of your trip, the flight crew would like to remind you to buckle-up during your ground transportation." METHOD: The AL card was handed to 1,258 flight attendants over a 17-year period and compliance with the request for the safety message was systematically tracked. Slightly more than one-third of the AL cards (n=460) included an incentive for making the announcement. RESULTS: Without the incentive, compliance to give the buckle-up reminder was 35.5% of 798 flights. With the incentive, compliance was significantly higher (i.e., 53.3%). IMPACT: The validity of the AL intervention is discussed with regard to its: (a) relevance to cognitive dissonance and consistency theory, and (b) broad-based applicability as a component of community-wide efforts to facilitate a safety-focused culture. The 17-year study also demonstrated a practical and cost-effective application of a behavior-based incentive program.     

The first world conservation lecture

Summary This, The First World Conservation Lecture, was presented at the Royal Institution, London, UK, on 12 March 1981. The Lecture celebrated the 20th anniversary of the World Wildlife Fund, and the first anniversary of the World Conservation Strategy. The Lecture was organized by the World Wildlife Fund, UK.Published with the kind permission of the World Wildlife Fund, UK.Edward Max Nicholson, CB, CVO, Commandeur (Netherlands), Order of the Golden Ark, holds honorary doctorates from the University of Aberdeen, and The Royal College of Art London. He was educated at the University of Oxford, and was a member of the University's expeditions to Greenland (1928) and to British Guiana (1929). He was General Secretary (until 1940), later Chairman of PEP (Political and Economic Planning): now Vice-President of its successor body, the Policy Studies Institute. From 1945 to 1952 he was Secretary of the Office of the Lord President of the Council, then Deputy Prime Minister of the United Kingdom. He was member of the Advisory Council on Scientific Policy from 1948–1964. In 1952 he was leader of the joint UN/FAO Development Team in Baluchistan. Charter Member from 1949, and Director-General (1952–1966) of the Nature Conservancy, London, UK. From 1963 to 1974 he was Convenor of the Conservation Section of the International Council of Scientific Unions' International Biological Programme. President of the IUCN Technical Meeting in Edinburgh in 1956, concerned with rehabilitation of areas biologically devastated by human disturbance, and relation of ecology to landscape planning. Member, Panel on Landscape Action Program, The White House Conference (USA) on Natural Beauty (1965). Secretary, HRH The Duke of Edinburgh's Study Conference on The Countryside in 1970 (1963 and 1965). Council and Board Member of IIED. Godman-Salvin Medallist British Ornithologist Unions. Phillips Medallist and Member of Honour IUCN, Geoffroy St. Hilaire Gold Medal, Société Nationale de Protection de Nature de France, Premio Europeo Cortina-Ulisse (1971), Europa Preis für Landespflege (1972), Hon Member of World Wildlife Fund, Chairman Ecological Parks Trust, President RSPB, 1980. Principal Consultant and Chairman of Land Use Consultants Ltd (London) since 1966. Author of many books,Birds and Men (1951);Britain's Nature Reserves (1958),The System (1967);The Environmental Revolution (1970).