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Carmen Valor Isabel Carrero Raquel Redondo 《Journal of Agricultural and Environmental Ethics》2014,27(4):591-607
Sustainable labels are considered the best way for consumers to identify brands with environmental or social attributes on the shelves, and therefore promoted as a means to develop the so-called “ethical markets”. However, little is known about how consumers use these brands. This paper tries to offer complementary theoretical insights on the determinants of sustainable label use by drawing on the economic model of information search; in particular, it examines the influence of two factors on the purchase of such labels: motivation and knowledge. Information was gathered through a structured questionnaire in personal interviews with 289 primary buyers. The study found that education influences directly knowledge, while Motivation influences Label use both directly and indirectly, via Label knowledge. This study concludes that Motivation is the most powerful factor to explain Label use; knowledge is a necessary but not sufficient condition. Even more, consumers may not have a good understanding of sustainable labels and still use them in their purchasing decisions. This suggests that there is a dual processing mode of sustainable labels, both systematic and heuristic. 相似文献
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Gredilla Ainara Fdez-Ortiz de Vallejuelo Silvia Gomez-Nubla Leticia Carrero Jose Antonio de Leão Felipe B. Madariaga Juan Manuel Silva Luis F. O. 《Environmental science and pollution research international》2017,24(31):24333-24345
Environmental Science and Pollution Research - In city playgrounds, there is a potential risk of harming children’s health by contamination coming from anthropogenic activities. With the aim... 相似文献
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