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Brahim Chekima Sohaib Chekima Syed Azizi Wafa Syed Khalid Wafa Oswald @ Aisat Igau Stephen Laison Sondoh Jr. 《国际发展与全球生态学杂志》2016,23(2):210-220
As a result of human lifestyles and unsustainable consumption patterns, the environment continues to deteriorate and thus inhibit sustainable development. In order to curb this situation and promote a sustainable economy, one of the solution is to reduce conventional products consumption and shift to green products. Over the past 20 years, marketing managers keenly seek to understand the green market; however, inadequate information on how to promote consumers’ green behavioral intentions is slowing the growth of green markets and becomes a barrier for firms when developing segments and communicating strategies for effective promotion of green products in countries like Malaysia where the trend is fairly new. Therefore, this study attempts to examine the impact of environmental knowledge, cultural values, and environmental advertising and determine the moderating effect of income level, education level, and gender on consumers’ green purchase intentions. A survey was administered, and a total of 405 valid questionnaires were obtained. Structural equation modeling technique was used to evaluate the causal model by using SmartPLS 2.0 software. The finding results suggest that cultural values and environmental advertising are the main influences in building green purchase intentions, while environmental knowledge is not significantly related. The results also indicate that education level and gender have a significant positive moderation effect while income did not. This suggests that green purchase intentions’ motivational factors are greater among highly educated individuals, with females in particular. The discussions and implications of these findings are further elaborated. 相似文献
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Ashraf Sohaib Ashraf Shoaib Ashraf Moneeb Imran Muhammad Ahmad Choudhary Zawar Ahmad Hafsa Hadiqa Tul Awais Abeer Bin Kalsoom Larab Farooq Iqra Habib Zaighum Ashraf Sidra Iqbal Qurrat Ul Ain Ghufran Muhammad Sherazi Syed Sami Hussain Akram Muhammad Kiwan Akmal Rutaba Rafique Sundas Nawaz Khawar Safdar Zartasha Siddique Uzma Nasim Hassan Muhammad Arshad Shahroze Virk Abdul Rehman Ashraf Muhammad Saboor Qazi Abdul Humayun Ayesha Izhar Mateen 《Environmental science and pollution research international》2022,29(6):8382-8392
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Malik Muhammad Zeeshan Baloch Mazhar Hussain Gul Mehr Kaloi Ghulam Sarwar Chauhdary Sohaib Tahir Memon Ali Asghar 《Environmental science and pollution research international》2021,28(5):5020-5035
Environmental Science and Pollution Research - In the last few decades, wind energy has become a significant source of the renewable energy system, and it is essential to use wind energy for... 相似文献
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