Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents’ willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents’ friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents’ efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.     

Taking Sustainable Cities Seriously: a comparative analysis of twenty-four US cities

After briefly reviewing some conceptual underpinnings of sustainable cities, this paper analyses and compares sustainable cities initiatives in 24 US cities. The central question addressed in the paper is why some cities seem to take sustainability more seriously than others. Numerous demographic, socioeconomic and other characteristics of the cities are correlated with an Index of Taking Sustainability Seriously, which is a composite of some 34 different variables indicating whether each city engages in specific sustainability programmes, policies or activities. Many of the standard explanations, such as the income and wealth of the community, the liberalness of the city and the growth pressures placed on the city, are found to exhibit no correlation with the seriousness of the sustainability effort. What do correlate with the Index are: reliance on manufacturing, where having more residents employed in manufacturing industries is associated with less seriousness; and, the age of the population, where cities with older populations take sustainability more seriously. This has three implications for the future development of sustainable cities. First, some of the cities that might be said to need sustainability programmes the most--cities with heavy manufacturing that are more prone to pollution production--are the least likely to take such programmes seriously. Secondly, as cities' manufacturing bases decline, they should find it increasingly feasible to engage in sustainability initiatives. And, thirdly, as the populations of cities age, policy-makers should also find it easier to support, develop and take seriously sustainability programmes.     

a study of the temporal variability of atrazine in private well water. part ii: analysis of data

In 1988, the Iowa Department of Natural Resources, along withthe University of Iowa, conducted the Statewide Rural WellWater Survey, commonly known as SWRL. A total of 686private rural drinking water wells was selected by use of aprobability sample and tested for pesticides and nitrate. A subsetof these wells, the 10% repeat wells, were additionally sampledin October, 1990 and June, 1991. Starting in November, 1991,the University of Iowa, with sponsorship from the United StatesEnvironmental Protection Agency, revisited the 10% repeat wellsto begin a study of the temporal variability of atrazine and nitratein wells. Other wells, which had originally tested positive foratrazine in SWRL but were not in the 10% population, wereadded to the study population. Temporal sampling for a year-long period began in February of 1992 and concluded in Januaryof 1993. All wells were sampled monthly, a subset was sampledweekly, and a second subset was sampled for 14 day consecutiveperiods. Of the 67 wells in the 10% population tested monthly,7 (10.4%) tested positive for atrazine at least once during theyear, and 3 (4%) were positive each of the 12 months. Theaverage concentration in the 7 wells was 0.10 µg/L. Fornitrate, 15 (22%) wells in the 10% repeat population monthlysampling were above the Maximum Contaminant Level of 10 mg/L at least once. This paper, the second of two papers on thisstudy, describes the analysis of data from the survey. The firstpaper (Lorber et al., 1997) reviews the study design, theanalytical methodologies, and development of the data base.     

The macro implications of a complete transformation of U.S. agricultural production to organic farming practices

A national interregional linear programming model of U.S. agriculture is used to evaluate and compare two conventional and three organic production alternatives. The objective is to estimate the effects on production, supply prices, land use, farm income, and export potential, of a complete transformation of U.S. agriculture to organic practices. Crop yields and production costs are estimated for 150 producing regions for seven crops under both conventional and organic methods. Results indicate that compared with conventional methods, widespread organic farming leads to a decrease in total production, lower export potential, higher supply prices, higher value of production, lower costs of production, and higher net farm income. The United States domestic crop demand can be met with organic methods, but would be more expensive. Some interregional shifts in crop production would also occur.     

Adaptive management: Promises and pitfalls

Proponents of the scientific adaptive management approach argue that it increases knowledge acquisition rates, enhances information flow among policy actors, and provides opportunities for creating shared understandings. However, evidence from efforts to implement the approach in New Brunswick, British Columbia, Canada, and the Columbia River Basin indicates that these promises have not been met. The data show that scientific adaptive management relies excessively on the use of linear systems models, discounts nonscientific forms of knowledge, and pays inadequate attention to policy processes that promote the development of shared understandings among diverse stakeholders. To be effective, new adaptive management efforts will need to incorporate knowledge from multiple sources, make use of multiple systems models, and support new forms of cooperation among stakeholders.     

Community-Based Monitoring in support of local sustainability

Community-based monitoring (CBM) activities in Canada are increasing. A conceptual framework developed for and used to guide a pilot CBM project in 31 Canadian communities is evaluated. The framework provided the strategic direction necessary for successful implementation of the pilot and proved useful in the training of community coordinators hired for the project. Limitations of the framework include its inadequate attention to community diversity, its linearity, and insufficient expression of the adaptive and synergistic nature of its components. In order to support local sustainability, CBM appears to require an approach that is context-specific, iterative, and adaptive. Given these emergent characteristics, an enhanced conceptual framework for CBM in Canada is developed based on four dynamic themes: community mapping, participation assessment, capacity building, and information delivery.     

ACCURACY OF LAKE AND STREAM TEMPERATURES ESTIMATED FROM THERMAL INFRARED IMAGES1

Emitted thermal infrared radiation (TIR, λ= 8 to 14 μm) can be used to measure surface water temperatures (top approximately 100 μm). This study evaluates the accuracy of stream (50 to 500 m wide) and lake (300 to 5,000 m wide) radiant temperatures (15 to 22°C) derived from airborne (MASTER, 5 to 15 m) and satellite (ASTER 90 m, Landsat ETM+ 60 m) TIR images. Applied atmospheric compensations changed water temperatures by ?0.2 to +2.0°C. Atmospheric compensation depended primarily on atmospheric water vapor and temperature, sensor viewing geometry, and water temperature. Agreement between multiple TIR bands (MASTER ‐ 10 bands, ASTER ‐ 5 bands) provided an independent check on recovered temperatures. Compensations improved agreement between image and in situ surface temperatures (from 2.0 to 1.1°C average deviation); however, compensations did not improve agreement between river image temperatures and loggers installed at the stream bed (from 0.6 to 1.6°C average deviation). Analysis of field temperatures suggests that vertical thermal stratification may have caused a systematic difference between instream gage temperatures and corrected image temperatures. As a result, agreement between image temperatures and instream temperatures did not imply that accurate TIR temperatures were recovered. Based on these analyses, practical accuracies for corrected TIR lake and stream surface temperatures are around 1°C.     

The city as a refuge for insect pollinators

Research on urban insect pollinators is changing views on the biological value and ecological importance of cities. The abundance and diversity of native bee species in urban landscapes that are absent in nearby rural lands evidence the biological value and ecological importance of cities and have implications for biodiversity conservation. Lagging behind this revised image of the city are urban conservation programs that historically have invested in education and outreach rather than programs designed to achieve high‐priority species conservation results. We synthesized research on urban bee species diversity and abundance to determine how urban conservation could be repositioned to better align with new views on the ecological importance of urban landscapes. Due to insect pollinators’ relatively small functional requirements—habitat range, life cycle, and nesting behavior—relative to larger mammals, we argue that pollinators put high‐priority and high‐impact urban conservation within reach. In a rapidly urbanizing world, transforming how environmental managers view the city can improve citizen engagement and contribute to the development of more sustainable urbanization.