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The paper reports the study of a group of twenty‐two new firm founders in the retail sector, in the Merchant City, an historic part of inner Glasgow that has recently undergone a miraculous revitalisation in a vein similar to that of the Docklands areas of London and Liverpool. The principal aim is to indicate how far the long term unemployed will be involved in this particular part of the enterprise culture, whether directly, or indirectly as a result of expanded employment opportunities. The results provide an upper limit of what we could expect this type of economic development to achieve in less attractive areas. The study provides a useful comparison to previous work concentrated on the manufacturing sector and suggests that the results from such work apply across sectors.  相似文献   
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