POLICY RELEVANT INFORMATION AND PUBLIC ATTITUDES: IS PUBLIC IGNORANCE A BARRIER TO NONPOINT POLLUTION MANAGEMENT?1

ABSTRACT: This study examines the extent to which knowledge deficits pose a significant barrier to public support for nonpoint pollution management strategies. Such barriers would obtain if all of the following conditions are present: (1) many in the public lack knowledge relevant to those strategies; (2) variations in knowledge are linked only to relatively unchanging personal attributes; and (3) individuals with more knowledge are more likely to support the implementation of management strategies. Each of these conditions is subjected to empirical analysis in this study. The findings reported here derive from a survey of citizens in Spokane, Washington, the site of a major 208 Water Quality Management Program study. The results of the survey indicate that: portions of the public have enough knowledge to evaluate technically based management strategies; sources of public knowledge are sufficiently elastic that both policy area concern and policy relevant knowledge can be elevated in the short run; and both knowledge levels and general attitudes are related to the public's specific water policy preferences. The study concludes that the apparent lack of knowledge among the public is not necessarily a significant barrier to policy implementation, and that support for implementation may be generated through both knowledge enhancement and the tapping of existing political orientations through the placement of emphasis upon the seriousness of water resource problems.