情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

ARSENIC CONSUMPTION AND HEALTH RISK PERCEPTIONS IN A RURAL WESTERN U.S. AREA1

ABSTRACT: Churchill County, Nevada, has approximately 23,000 residents, among whom an estimated 13,500 relied on private wells for water supply in 2002. This study examined exposure to arsenic in water supplies among residents with private domestic wells and factors related to householder choice to consume tap water. It compared opinions and concerns about water quality with consumption habits and observed concentrations from tap water samples. The results from 351 households indicated that a majority (75 percent) of respondents consumed tap water and that a minority (38 percent) applied treatment. Approximately 66 percent of those who consumed tap water were exposed to concentrations of arsenic that exceeded 10 ppb. Water consumption was related to application of treatment. Among 98 respondents who were not at all concerned about the health effects of aqueous arsenic, 59 (60 percent) reported consuming tap water with concentrations of arsenic exceeding 10 ppb. Conversely, among 86 respondents who were highly concerned about arsenic, 33 (37 percent) consumed tap water with concentrations of arsenic exceeding 10 ppb. Results from a national sampling effort showed that 620 of 5,304 private wells sampled (11.7 percent) had arsenic concentrations above 10 ppb. The paradox of awareness of arsenic in water supplies coupled with consumption of aqueous arsenic in concentrations greater than 10 ppb may be common in other parts of the nation. Enhanced educational efforts, especially related to tap water sampling and explanations of efficacy of available treatment, may be useful means of reducing exposure through private water supplies.     

清洁生产运行机制探讨

文章分析了清洁生产的运行机制，认为清洁生产方案的实施受企业、政府、公众、市场和社会环境等五个方面的影响与制约。在此基础上，从我国国情实际出发，讨论了我国在实施清洁生产方案所面临的问题，并从企业、政府、公众、市场和社会等方面给出了相应的对策建议。     

Barriers Beyond the Partners: Bureaucratic and Political Constraints to Implementing Joint Forest Management in Tamil Nadu,India

Whereas past research has treated co-management of common pool resources as if villagers and project implementing authorities were the only relevant actors, numerous external factors beyond the control of these two partners create barriers to successful co-management. This paper draws on discussions with Forest Department officials to examine the influence of these forces on the outcomes of Joint Forest Management (JFM) in Tamil Nadu, India. An empirical inquiry into the operational aspects of JFM indicates the important roles of political parties, powerful people, and other state institutions and functionaries as well as the flow of foreign funding. Further, the strong demand by local people for socio-economic development interventions as opposed to improvement of degraded forests belittles the role of the Forest Department relative to other departments. Numerous other conditioning factors and relationships are explored. The authors call for reforms in public governance to allow better participation of all the actors involved for this participatory management approach to succeed and sustain.     

Formulation and Validation of an Empirical Moisture Damage Index

An empirical moisture damage index was developed in order to reduce the subjectivity of the estimation of moisture damage in domestic residences, in relation to occupant health. The database was generated using information gathered from a sample of 164 houses that were examined by civil engineers, and questionnaire data collected from the occupants. The index was formulated to associate with the occupant reported respiratory symptoms by calculating weighted estimates of selected moisture damage attributes using 80% of the sample. The remaining 20% of the sample was used to verify the final index. The index associated strongly with the health symptoms of interest. This index is a tool that may be used as an indicator of moisture damage induced exposure in domestic residences.     

The interaction between physical and social-psychological factors in indoor environmental health

Indoor environmental health is now recognized as an important factor in preventing respiratory health problems in the United States. It is also a concern in Canada due to the amount of time that Canadians spend indoors because of cold weather and the potential for increased time indoors during the summer if theclimate warms. The negative health effects are often labeled assick building syndrome, but diagnosing a building or itsoccupants as sick is complicated by the variety of symptoms, thepresence of chronic versus acute symptoms and social andpsychological (socio-psychological) factors that may reduce theeffectiveness of an engineering solution. As a case study, thecontribution of various factors to indoor environmental health,in three buildings at the University of Toronto, was examinedusing five different methods. The results indicate that theinhabitants of the buildings consider features other than airquality in considering building health such as design,maintenance, funding cuts and socio-psychological factors.     

环境保护的两种重要手段-政府决策与公众参与

综述了目前我国环境保护的两种重要手段-政府决策和公众参与的现状及必要性,将政府决策与公众参与结合起来,以推动我国环保事业的进一步发展.     

建立商品房抗震安全监管体系的思考

在城市建设高速发展的今天,商品房日益增多。然而,商品房的抗震设防现状却令人不容乐观。本文通过认真分析商品房抗震安全监管存在的种种问题,提出了相关对策措施,旨在引起人们的重视并加以解决。     

加强高校干部队伍群众监督实践的探讨

加强干部队伍监督管理是高校组织工作的一个重要方面,群众监督将发挥其无法替代的作用。本文对高校干部队伍监督管理的目标、内容、重点,以及在高校干部管理中的特点及难点作了分析,对完善领导干部监督机制,特别是对其中的群众监督的实践进行了深入思考和探索。     

建筑物地基安全性监测

建筑物地基安全性监测是及时掌握建筑在施工和最初使用阶段地基是否出现异常变形的重要方法。本文根据大量工程监测实践，分析了建筑物地基安全性异常的表现形式及产生原因，总结了建筑物安全性监测应注意的几个问题。