情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

依靠科技进步,促进环保事业深入发展

回顾了从１９７３年至今的２０年中，上海市环保科技工作的成绩：取得了丰硕的科研成果：汇集了雄厚的科技力量：科研装备水平逐步迈向现代化；形成了环保科技信息网络：对外合作取得了显著成绩，进一步明确了环保科技工作的指导思想：以“科学技术是第一生产力”的观点认识环境，管理环境，建设环境；从把上海建成人与自然和谐的国际级城市的高度，发展环保科技工作，贯彻可持续发展的战略于环保科技工作的全过程；以深化改革促进环     

Assessing field vulnerability to phosphorus loss in Beijing agricultural area using Revised Field Phosphorus Ranking Scheme

Guanting Reservoir,one of the drinking water supply sources of Beijing,suffers from water eutrophication.It is mainly supplied by Guishui River.Thus,to investigate the reasons of phosphorus(P)loss and improve the P management strategies in Guishui River watershed are important for the safety of drinking water in this region.In this study,a Revised Field P Ranking Scheme(PRS)was developed to reflect the field vulnerability of P loss at the field scale based on the Field PRS.In this new scheme,six factors are included, and each one was assigned a relative weight and a determination method.The affecting factors were classified into transport factors and source factors,and,the standards of environmental quality on surface water and soil erosion classification and degradation of the China were used in this scheme.By the new scheme,thirty-four fields in the Guishui River were categorized as"low","medium"or"high"potential for P loss into the runoff.The results showed that the P loss risks of orchard and vegetable fields were higher than that of corn and soybean fields.The source factors were the main factors to affect P loss from the study area.In the study area,controlling P input and improving P usage efficiency are critical to decrease P loss.Based on the results,it was suggested that more attention should be paid on the fields of vegetable and orchard since they have extremely high usage rate of P and high soil test of E Compared with P surplus by field measurements,the Revised Field PRS was more suitable for reflecting the characteristics of fields,and had higher potential capacity to identify critical source areas of P loss than PRS.     

环境保护“十二·五”规划——目标、任务与动力

围绕国家和自治区的总体要求,结合包头市实际,明确了包头市“十二·五”环境保护工作的指导思想、总体目标,以削减总量、改善质量、防范风险为主线,按环境要素提出了“十二·五”环境保护工作的重点任务和动力机制,为科学编制“十二·五”环境保护规划奠定了基础。     

Are older drivers’ driving patterns during an on-road driving task representative of their real-world driving patterns?

Abstract

Objective: The current study investigated whether older drivers’ driving patterns during a customized on-road driving task were representative of their real-world driving patterns.

Methods: Two hundred and eight participants (male: 68.80%; mean age?=?81.52 years, SD?=?3.37 years, range?=?76.00–96.00 years) completed a customized on-road driving task that commenced from their home and was conducted in their own vehicle. Participants’ real-world driving patterns for the preceding 4-month period were also collected via an in-car recording device (ICRD) that was installed in each participant’s vehicle.

Results: During the 4-month period prior to completing the on-road driving task, participants’ median real-world driving trip distance was 2.66?km (interquartile range [IQR]?=?1.14–5.79?km) and their median on-road driving task trip distance was 4.41?km (IQR?=?2.83–6.35?km). Most participants’ on-road driving task trip distances were classified as representative of their real-world driving trip distances (95.2%, n?=?198).

Conclusions: These findings suggest that most older drivers were able to devise a driving route that was representative of their real-world driving trip distance. Future research will examine whether additional aspects of the on-road driving task (e.g., average speed, proportion of trips in different speed zones) are representative of participants’ real-world driving patterns.     

Where to take a study break on the college campus: An attention restoration theory perspective

College students spend much of their time on campus engaged in activities that require sustained directed attention, which may lead to attention fatigue. They would benefit from campus settings that provide effective restoration breaks and allow them to return to their work cognitively refreshed. Studies have found direct exposure to nature, viewing nature through windows, and viewing images of nature are restorative. In the present study, college students, instructed to imagine themselves cognitively fatigued, rated the perceived restorativeness of indoor campus settings that varied by view of nature: some had no views of nature, some had window views of nature with built structures present, and some had views of simulated nature depicted as large nature murals. Students rated settings with views of dramatic nature murals, especially those with water, more restorative than settings with window views of real, but mundane nature with built structures present. Students rated settings that lacked views of real or simulated nature least restorative. The findings suggest that large nature murals in indoor settings used for study breaks may provide attentionally fatigued students with opportunities for restoration when views of nature are unavailable or limited in restorative potential.     

谈森林防火中的计划火烧

计划火烧是预防森林火灾的一种有效手段,成本低,效果显著。本文详细阐述了计划火烧的意义和作用、计划火烧前的准备工作,并提出了计划火烧的注意事项及实际操作要领。     

首都大学生的自然灾害认知调查与减灾教育建议

2006年国际减灾日的主题是"减灾始于学校",了解学生的灾害认知水平有助于减灾教育工作的有效开展。以北京5所高校的大学生为调查对象,通过问卷方式调查大学生对自然灾害的关注程度、防灾意识、灾害理论知识、应急行为知识以及对减灾教育的看法。问卷统计结果表明:大学生总体的灾害认知水平较低,现行减灾教育方式和内容与学生的期望有较大偏差。在此基础上,提出了减灾教育内容要将学生"该知道的"与"想知道的"相结合,通过演练演习等方式提高学生的防灾应急实际技能等减灾教育建议。     

基于数据挖掘的施工危险识别注意投入与分配研究*

为分析施工情境中危险识别注意资源动态投入分配规律,基于动态时间规整算法,挖掘危险识别注视轨迹序列,以表征注意资源投入分配变化,并采用k-means聚类、注视熵、Needleman-Wunsch全局序列对齐算法和统计等方法,深入挖掘注意资源在危险目标中投入和分配等时空变化规律。研究结果表明:当事人危险识别各阶段注意资源呈现从显著目标到高危目标的投入变化趋势,危险识别注意资源分配随情境复杂因素呈现零散、均匀的空间特征,分配无序程度提高。