Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents’ willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents’ friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents’ efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.     

Selecting Socio-Economic Metrics for Watershed Management

The selection of social and economic metrics to document baseline conditions and analyze the dynamic relationships between ecosystems and human communities are important decisions for scientists, managers, and watershed citizens. A large variety of social and economic data is available but these have limited use without theoretical frameworks. In this paper, several frameworks for reviewing social-ecosystem relations are offered, namely social sanctions, sense of place, civic structure, and cultural differences. Underlying all of these frameworks are attitudes, beliefs, values, and norms that affect which questions are asked and which indicators are chosen. Much work and significant challenges remain in developing a standard set of spatially based socio-economic metrics for watershed management.     

Cautioning against overemphasis of normative constructs in conservation decision making

Questions around how to conserve nature are increasingly leading to dissonance in conservation planning and action. While science can assist in unraveling the nature of conservation challenges, conservation responses rely heavily on normative positions and constructs to order actions, aid interpretations, and provide motivation. However, problems can arise when norms are mistaken for science or when they stymy scientific rigor. To highlight these potential pitfalls, we used the ethics-based tool of argument analysis to assess a controversial conservation intervention, the Pelorus Island Goat Control Program. The program proponents' argument for restorative justice was unsound because it relied on weak logical construction overly entrenched in normative assumptions. Overreliance on normative constructs, particularly the invocation of tragedy, creates a sense of urgency that can subvert scientific and ethical integrity, obscure values and assumptions, and increase the propensity for flawed logic. This example demonstrates how the same constructs that drive biodiversity conservation can also drive poor decision making, spur public backlash, and justify poor animal welfare outcomes. To provide clarity, a decision-making flowchart we devised demonstrates how values, norms, and ethics influence one another. We recommend practitioners follow 3 key points to improve decision making: be aware of values, as well as normative constructs and ethical theories that those values inform; be mindful of overreliance on either normative constructs or ethics when deciding action is justified; and be logically sound and transparent when building justifications. We also recommend 5 key attributes that practitioners should be attentive to when making conservation decisions: clarity, transparency, scientific integrity, adaptiveness, and compassion. Greater attention to the role of norms in decision making will improve conservation outcomes and garner greater public support for actions.     

Exploring the Crowding–Satisfaction Relationship in Recreational Boating

Along with the growing boating population and the number of boats in use on limited inland waterways, boater expectations of setting density, safety perceptions, and the associated impacts on their experience (e.g., satisfaction) are becoming increasingly important. The primary purpose of this article was to explore a recreational boating crowding–satisfaction model derived from previous work using safety and enjoyment as mediating variables. We also tested our crowding–satisfaction model among day and overnight users. Our analysis revealed no significant difference between day and overnight users for any of the relationships tested in our model. Our final model indicated as respondents’ expectations for seeing people increased along with their feelings of being crowded, they were more inclined to consider the conditions on the lake as being unsafe. They were also more inclined to indicate that the number of people they had seen on the lake detracted from their boating experience. Respondents’ satisfaction was tied to their perceptions of crowding. Mediating variables illustrated that the relationship was conditioned by perceptions of safety and enjoyment. Analysis of the indirect effect observed in our study illustrate that when the number of people seen on the lake exceed respondents’ expectations, their perceptions of safety and enjoyment both decline, resulting in lower satisfaction. These findings have implications for managing recreational boating use on inland lake systems. Given the role played by expectations in our model, efforts to communicate with boaters about conditions on these waterways is important for helping them plan their boating experience and avoid situations they consider unsafe or unsatisfactory.     

Three lessons for gender equity in biodiversity conservation

Amid a growing global agenda, biodiversity conservation has embraced gender equity as a pillar of equitable and effective practice. Gender equity has become enshrined in the global environment and development agenda through global commitments, policy and funding. However, for various reasons, conservation biodiversity often takes a simplistic view of gender as synonymous with women or as a dualism between women and men. This narrow view risks promoting inequitable processes and ineffective outcomes. Deeper engagement with feminist theory, and feminist political ecology in particular, could help advance biodiversity conservation's approach to how gender is understood, framed and integrated. Engaging with lessons from feminist political ecology can help advance gender equity in conservation through attention to power dynamics, intersectionality, and subjectivity.     

Comparative Biodegradation Study of Starch- and Polylactic Acid-Based Materials

The degradation of starch- and polylactic acid-based plastic films by microorganisms extracted from compost was studied in a liquid medium. The various degradation products produced were measured throughout the duration of the experiment, and total carbon balances were estimated. For an easily biodegradable material, the evolution of the way carbon repartitioned between different degradation products was quite similar whatever the experimental condition or the type of substrate. On the other hand, for a resistant material exposed to these microorganisms, the nature of the biodegradation depended strongly on the experimental conditions. In the latter case, a differential scanning calorimetry analysis confirmed the importance of the applied norm on the state of the residual material. The consequences for improved methods of estimation of biodegradability of these materials are discussed.     

Crowding and Experience-Use History: A Study of the Moderating Effect of Place Attachment Among Water-Based Recreationists

Effective recreation resource management relies on understanding visitor perceptions and behaviors. Given current and increasing pressures on water resources, understanding crowding evaluations seems important. Beyond crowding, however, variables that possibly relate to or influence crowding are of interest and in particular, place attachment and experience-use history (EUH). As EUH is related to place attachment and likely affects crowding, this study explored the moderating effect of place attachment dimensions on the relationships between EUH and visitor crowding evaluations. Water based recreationists at a U.S. Army Corps of Engineers site were contacted onsite and asked questions related to experience-use history, crowding evaluations, place attachment, and activity participation. Anglers and campers at the site identified similar crowding perceptions and place attachments. Only one of eight models tested revealed a moderating effect. Specifically, place identity moderated the relationship between the total times visited in the past twelve months and expected crowding among anglers. As such, the quest continues to understand the relationship among these important variables.     

Visitor Perceptions and the Shifting Social Carrying Capacity of South Sinai’s Coral Reefs

To investigate how the perceptions and behaviour of visitors to coral reefs are influenced by their prior experience and knowledge of marine life, a questionnaire-based study was undertaken at sites in the Ras Mohammed National Park and at Sharm El Sheikh, South Sinai, Egypt. It was evident that over the 10–20 years during which these reefs have deteriorated (mainly due to reef-flat trampling), there have been interrelated shifts in the nature of visitors making use of them. First, there has been a shift from experienced divers and snorkellers to inexperienced snorkellers and non-snorkellers with a poorer knowledge of reef biology. Second, there has been a shift in the predominant nationalities of visitors, from German and British, through Italian, to Russian. More recent user groups both stated and showed that they had less experience of snorkelling; they also showed less knowledge of marine life and less interest in learning about it. Visitor perceptions of both the state of the marine life on the reefs and the acceptability of current visitor numbers also varied between groups. More recent visitor groups and visitors with less knowledge were more satisfied with reef health. In general, however, visitor perceptions of reef health did not correlate well with actual reef conditions, probably because more experienced visitors preferred less impacted sites with which they were nevertheless less satisfied than inexperienced visitors at heavily impacted sites. More recent visitor groups were also less bothered by crowding on the shore or in the water. Consequently, the apparent “social carrying capacity” of sites seems to be increasing to a level well above the likely “ecological carrying capacity”.     

Past On-Site Experience,Crowding Perceptions,and Use Displacement of Visitor Groups to a Peri-Urban National Park

Past on-site experience was linked to the crowding perceptions and use displacement of 383 on-site visitors to the peri-urban Danube Floodplains National Park, Austria. Three visitor groups were determined according to their area experience: local residents from Vienna and rural communities, having the highest level of experience; regional visitors from the city and eastern Austria; and tourists from Austria and abroad with the lowest degree of experience. Crowding perceptions were significantly different across the user groups. More than 50% of local residents perceived the national park as crowded, whereas only 27% of regional visitors and 19% of tourists reported such an evaluation. Even among local residents and regional visitors, respondents with more on-site experience expressed a greater impression of a crowded park. Differences in crowding evaluations between local rural and urban residents and between regional rural and urban visitors were not found. For 27% of local residents and 15% of regional visitors, use levels were so unacceptable that they displaced temporally and spatially, whereas use displacement was relatively irrelevant for tourists. The use displacement strategies involved differ among the three user groups. Management implications were discussed, taking the specific situation of the small national park on the urban-rural fringe into consideration.