情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Sustainability: a Dissent

Abstract:  Broadly conceived and considered in its many usages, sustainability has grave defects as a planning goal, particularly when used by conservationists: it confuses means and ends; it is vague about what is being sustained and who or what is doing the sustaining; it is uninspiring; it is little more than Pinchot-era conservation (and thus ignores the many lessons learned since then); it need not be linked to land, to the land's functioning, or to any ecological science; it need not include a moral component; it is consistent with the view of humans as all-powerful manipulators of the planet; and, in general, it is such a malleable term that its popularity provides only a facade of consensus. When sustainability is defined broadly to include the full range of economic and social aspirations, it poses the particular risk that ecological and biodiversity concerns will be cast aside in favor of more pressing human wants. Given these many defects, the conservation movement should discard the term in favor of a more alluring goal, attentive to nature and its ecological functioning. A sound goal would incorporate and distill the considerable ecological and moral wisdom accumulated since Pinchot's day while giving conservationists the rhetorical tools needed to defend the land against competing pressures. In our view, conservation would be well served by an updated variant of "land health," Aldo Leopold's ecologically grounded goal from the 1940s. Land health as an independent understanding should set the essential terms of how we live and enjoy the earth, providing the framework within which we pursue our many social and economic aims.     

A comparison of hydrocarbons emission from engine running 85# gasoline and M-100 methanol fuel

Increasing global interest in methanoi fuel has led us to investigate the exhaust emissionsof its engine. Analysis of its inorganic and organic emissions. such as CO. NO_x and hydrocarbons(total HC) have been widely reported. This paper presents an analysis of more than 20 kinds ofhydrocarbons in the emissions obtained from a spark-ignition Shanghai car running 85^# gasoline anda comparison with emission from a Santana test car running M-100 methanol fuel. A set ofenrichment method has also been described. Test results show that at the current stage of methanolengine development the concentration of individual hydrocarbon including some poisonous substancesis lower than those of normal gasoline engine.     

Ethics of Sustainable Development – a Study of Swedish Regulations for Genetically Modified Organisms

In spite of stricter provisions inthe new EU directive on deliberate release ofgenetically modified organisms (GMOs), criticsstill advocate a moratorium on permits forcultivation of GMOs. However, in an attempt tomeet concerns raised by the public, thedirective explicitly gives Member States thepossibility to take into consideration ethicalaspects of GMOs in the decision-making. Thisarticle investigates the potential effects ofsuch formulation by means of an empiricalanalysis of experiences gained the last yearsfrom similar Swedish regulations for GMOs,aiming at promoting sustainable development.The faulty implementation shown in the Swedishcase indicates that legal stipulations forethics as such have limited importance. It issuggested that public participation is animportant factor for successful implementationof the ethics of sustainable development.     

Genetically Modified (GM) Crops: Precautionary Science and Conflicts of Interests

Risk governance of GM plants and GMfood products is presently subject to heatedscientific and public controversies. Scientistsand representatives of the biotechnologyindustry have dominated debates concerningsafety issues. The public is suspicious withregard to the motives of scientists, companies,and political institutions involved. Thedilemmas posed are nested, embracing valuequestions, scientific uncertainty, andcontextual issues. The obvious lack of data andinsufficient information concerning ecologicaleffects call for application of thePrecautionary Principle (PP). There are,however, divergent opinions among scientistsabout the relevance of putative hazards,definition of potential ``adverse effects,' andwhether actions should be taken to preventharm. The reliance on the concept ofsubstantial equivalence in safety evaluation ofGM food is equally controversial. Consequently,value assumptions embedded in a scientificframework may be a barrier for employment ofthe PP. One of our major conclusions is thatprecautionary GMP usage requires riskassessment criteria yet undeveloped, as well asbroader and more long-term conceptions of risk,uncertainty, and ignorance. Conflicts ofinterest and public participation are otherissues that need to be taken intoconsideration. GMP governance regimes that arejustifiable from a precautionary and ethicalpoint of view must transcend traditionalscientific boundaries to include alternativescientific perspectives as well as publicinvolvement.     

施工企业安全文化的核心——保护员工的安全与健康

分析了企业安全文化的发展和施工安全的特点，围绕企业目标、市场占有率、生产成本、企业形象、经济效益等内容，论述了保护员工安全与健康是施工企业安全文化的核心     

中国可持续发展与国家安全文化战略的新对策

“可持续发展”战略的实质是社会、经济发展与资源、环境相协调的一种发展模式。值得注意，这一人类社会发展模式中跨世纪重大转变的策略，尚未引起安全与减灾科技界的普遍关注，不仅在安全减灾战略研究中很少涉及，严重的是它阻碍了安全减灾诸领域跨世纪及决策课题研究的深度，造成与国际接轨进程缓慢。为此，立足可持续发展思路，并以全新视角、系统地讨论适宜安全减灾文化战略的总体对策，可望能为中国二十一世纪安全保障及科技发展提供科学指南     

职业健康安全管理体系常见理解误区及应对方法

由于受传统安全管理思想的影响，许多企业在理解和运用职业健康安全管理方法时，常常存在着一些理解误区，影响体系运行的绩效。本文在分析、总结这些误区的基础上，提出了理解职业安全健康管理体系的正确思路和方法，以使职业安全健康管理体系能更好地为企业的安全生产服务。     

我国公共场所禁烟现状及对策分析

分析目前我国公共场所禁烟现状，探讨进一步加强公共场所禁烟工作的对策。方法：对四川、贵州、浙江、广西等地区的疾病控制中心、卫生监督所以及健康教育所的工作人员进行定性访谈，并结合文献综述。结果：尽管我国公共场所的禁烟工作取得了一些成绩，但仍存在很多不足之处。结论：公共场所彻底禁烟不仅需要烟民的自觉禁烟，也需要政府有关法令的力行实施，更需要全社会广大群众的共同参与。     

论对社会弱势群体的职业卫生与安全的法律保护

结合对“社会弱势群体”含义、产生原因的分析以及对我国社会弱势群职业卫生与安全法律保护现状的总结，本文指出了法律对社会弱势群体职业卫生与安全给予倾斜性保护的重要意义，并进一步提出了加强对社会弱势群体职业卫生与安全法律保护具体措施的设想。