情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Assessment of the natural-cultural resources in Çanakkale for nature-based tourism

While the world is going into different tourism expectations, the tourism understanding in Turkey is defined as tourism in the sea-sand-sun triangle. However, it is possible to contribute to the income and local development of the indigenous people by developing nature-based tourism. Besides, with the sustainable use and preservation of the natural-cultural assets, the damage of the traditional tourism industry on the natural and cultural environment could be reduced. In this study, it is aimed to bring up the nature-based tourism concept in Çanakkale by evaluating the nature-based tourism industry in the general of Turkey and assessing the natural-cultural resources that Çanakkale comprehends. The most important areas that have a nature-based tourism potential in Çanakkale and the tourism activities that are most suitable for these areas have been determined.     

Analysis of the Trend and Seasonal Cycle of Carbon Monoxide Concentrations in an Urban Area (4 pp)

Background, Aim and Scope Air quality is an field of major concern in large cities. This problem has led administrations to introduce plans and regulations to reduce pollutant emissions. The analysis of variations in the concentration of pollutants is useful when evaluating the effectiveness of these plans. However, such an analysis cannot be undertaken using standard statistical techniques, due to the fact that concentrations of atmospheric pollutants often exhibit a lack of normality and are autocorrelated. On the other hand, if long-term trends of any pollutant’s emissions are to be detected, meteorological effects must be removed from the time series analysed, due to their strong masking effects. Materials and Methods The application of statistical methods to analyse temporal variations is illustrated using monthly carbon monoxide (CO) concentrations observed at an urban site. The sampling site is located at a street intersection in central Valencia (Spain) with a high traffic density. Valencia is the third largest city in Spain. It is a typical Mediterranean city in terms of its urban structure and climatology. The sampling site started operation in January 1994 and monitored CO ground level concentrations until February 2002. Its geographic coordinates are W0°22′52″ N39°28′05″ and its altitude is 11 m. Two nonparametric trend tests are applied. One of these is robust against serial correlation with regards to the false rejection rate, when observations have a strong persistence or when the sample size per month is small. A nonparametric analysis of the homogeneity of trends between seasons is also discussed. A multiple linear regression model is used with the transformed data, including the effect of meteorological variables. The method of generalized least squares is applied to estimate the model parameters to take into account the serial dependence of the residuals of this model. This study also assesses temporal changes using the Kolmogorov-Zurbenko (KZ) filter. The KZ filter has been shown to be an effective way to remove the influence of meteorological conditions on O₃ and PM to examine underlying trends. Results The nonparametric tests indicate a decreasing, significant trend in the sampled site. The application of the linear model yields a significant decrease every twelve months of 15.8% for the average monthly CO concentration. The 95% confidence interval for the trend ranges from 13.9% to 17.7%. The seasonal cycle also provides significant results. There are no differences in trends throughout the months. The percentage of CO variance explained by the linear model is 90.3%. The KZ filter separates out long, short-term and seasonal variations in the CO series. The estimated, significant, long-term trend every year results in 10.3% with this method. The 95% confidence interval ranges from 8.8% to 11.9%. This approach explains 89.9% of the CO temporal variations. Discussion The differences between the linear model and KZ filter trend estimations are due to the fact that the KZ filter performs the analysis on the smoothed data rather than the original data. In the KZ filter trend estimation, the effect of meteorological conditions has been removed. The CO short-term componentis attributable to weather and short-term fluctuations in emissions. There is a significant seasonal cycle. This component is a result of changes in the traffic, the yearly meteorological cycle and the interactions between these two factors. There are peaks during the autumn and winter months, which have more traffic density in the sampled site. There is a minimum during the month of August, reflecting the very low level of vehicle emissions which is a direct consequence of the holiday period. Conclusions The significant, decreasing trend implies to a certain extent that the urban environment in the area is improving. This trend results from changes in overall emissions, pollutant transport, climate, policy and economics. It is also due to the effect of introducing reformulated gasoline. The additives enable vehicles to burn fuel with a higher air/fuel ratio, thereby lowering the emission of CO. The KZ filter has been the most effective method to separate the CO series components and to obtain an estimate of the long-term trend due to changes in emissions, removing the effect of meteorological conditions. Recommendations and Perspectives Air quality managers and policy-makers must understand the link between climate and pollutants to select optimal pollutant reduction strategies and avoid exceeding emission directives. This paper analyses eight years of ambient CO data at a site with a high traffic density, and provides results that are useful for decision-making. The assessment of long-term changes in air pollutants to evaluate reduction strategies has to be done while taking into account meteorological variability     

ARSENIC CONSUMPTION AND HEALTH RISK PERCEPTIONS IN A RURAL WESTERN U.S. AREA1

ABSTRACT: Churchill County, Nevada, has approximately 23,000 residents, among whom an estimated 13,500 relied on private wells for water supply in 2002. This study examined exposure to arsenic in water supplies among residents with private domestic wells and factors related to householder choice to consume tap water. It compared opinions and concerns about water quality with consumption habits and observed concentrations from tap water samples. The results from 351 households indicated that a majority (75 percent) of respondents consumed tap water and that a minority (38 percent) applied treatment. Approximately 66 percent of those who consumed tap water were exposed to concentrations of arsenic that exceeded 10 ppb. Water consumption was related to application of treatment. Among 98 respondents who were not at all concerned about the health effects of aqueous arsenic, 59 (60 percent) reported consuming tap water with concentrations of arsenic exceeding 10 ppb. Conversely, among 86 respondents who were highly concerned about arsenic, 33 (37 percent) consumed tap water with concentrations of arsenic exceeding 10 ppb. Results from a national sampling effort showed that 620 of 5,304 private wells sampled (11.7 percent) had arsenic concentrations above 10 ppb. The paradox of awareness of arsenic in water supplies coupled with consumption of aqueous arsenic in concentrations greater than 10 ppb may be common in other parts of the nation. Enhanced educational efforts, especially related to tap water sampling and explanations of efficacy of available treatment, may be useful means of reducing exposure through private water supplies.     

The Role of Foreign Direct Investment in Urban Environmental Management: Some Evidence from Hanoi, Vietnam

In recent years flows of foreign direct investment (FDI) to developing countries have rapidly been increasing. It is now an important contributor to the national economy and urban growth in scores of developing countries. Rapid urbanization in these countries is leading to many problems in the cities. Existing urban infrastructure and municipal services have been unable to cope with the increased demand arising from growing population and rapid economic growth. Consequently, the environment in these cities has deteriorated alarmingly. This paper assesses the role of FDI in urban environmental management (UEM) by analyzing the linkages between them for Hanoi City in Vietnam. The paper's analysis and findings are presented under three main themes: one, FDI, employment and income; two, FDI and environmental degradation; and three, potential of utilizing FDI for the provision of urban environmental infrastructure and services (UEI&S) in order to improve the urban environment. Both primary and secondary source data have been used. Policy implications of the research findings are drawn from the perspective of sustainable development.     

清洁生产运行机制探讨

文章分析了清洁生产的运行机制，认为清洁生产方案的实施受企业、政府、公众、市场和社会环境等五个方面的影响与制约。在此基础上，从我国国情实际出发，讨论了我国在实施清洁生产方案所面临的问题，并从企业、政府、公众、市场和社会等方面给出了相应的对策建议。     

Barriers Beyond the Partners: Bureaucratic and Political Constraints to Implementing Joint Forest Management in Tamil Nadu,India

Whereas past research has treated co-management of common pool resources as if villagers and project implementing authorities were the only relevant actors, numerous external factors beyond the control of these two partners create barriers to successful co-management. This paper draws on discussions with Forest Department officials to examine the influence of these forces on the outcomes of Joint Forest Management (JFM) in Tamil Nadu, India. An empirical inquiry into the operational aspects of JFM indicates the important roles of political parties, powerful people, and other state institutions and functionaries as well as the flow of foreign funding. Further, the strong demand by local people for socio-economic development interventions as opposed to improvement of degraded forests belittles the role of the Forest Department relative to other departments. Numerous other conditioning factors and relationships are explored. The authors call for reforms in public governance to allow better participation of all the actors involved for this participatory management approach to succeed and sustain.     

城市游憩空间结构优化研究——以大连市为例

鉴于我国城市化的快速发展．城市居民游憩需求与供给的矛盾日益突出。本文选择城市游憩空间结构作为研究对象．综合分析现有的城市游憩空间结构和典型游憩功能区的研究成果，探讨了城市游憩需求的空间结构特征、游憩供给的空间结构特征．分析了城市游憩需求和供给空间结构特征的形成因素,提出理想的城市游憩空间结构模式。通过调研大连市主城区游憩场所的分布情况、使用情况以及大连城市游憩者的游憩需求特征,分析了大连市游憩供给和需求之间的矛盾及城市游憩空间的等级结构和整体结构。     

Exploration of Science Parks

1 DEVELOPMENT OF SCIENCE PARKSThe concept of science park originated in the US. Manyterms are used to describe science parks, such as researchpark, technology park, science centre, research centre,innovation centre, and with various combination of these(MacDonald, 1987). The first science park in the worldis Stanford Industrial Park established in 1951. In 1955,only seven companies were located in the park. By 1980there were ninety companies including Hewlett PackardCompany, whic…     

Migration Pathways and Remediation of Urban Runoff for PAH Control

The migration pathways for polyaromatic hydrocarbons (PAH) and the associated active attenuating mechanisms within the urban environment are examined. The interest in developing an improved understanding of PAH migration/attenuation is focused toward quantification of the cost-effectiveness of urban runoff control strategies for mitigation of PAH inputs to receiving water bodies.A case study application to the City of Sault Ste Marie demonstrates that snow removal from sub-basins with the largest deposition rates, and relatively small wet and/or dry stormwater management ponds, are the most cost-effective remediation strategies.