情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

A multi-path routing-inventory problem for a closed-loop supply chain considering the heterogeneous fleet of vehicles

In this paper, the inventory-routing problem is studied for a closed-loop supply chain. This closed-loop supply chain considers suppliers, manufacturers, whole-sellers, and disposal centers. To formulate this problem, a mixed integer linear programming model is proposed. This mathematical model minimizes the total costs of the supply chain, including the fixed and variable costs of vehicles, and holding inventory costs of final products and scraps. The proposed model considers the road roughness degree, multi-path setting and the heterogeneous fleet of vehicles, which increases its flexibility and the quality of solutions. Then, two symmetry-breaking constraints are proposed to reduce the complexity of the mathematical model. In order to evaluate the integrity of the proposed model, 20 instances of different sizes are randomly generated and solved. Finally, a comprehensive sensitivity analysis is conducted with respect to five key features of the problem, such as the impact of the symmetry-breaking constraints on the CPU time, multi-path setting, fixed cost of vehicles, heterogeneous fleet of vehicles, and lost sales. The results indicate that the consideration of multi-path setting and the heterogeneous fleet of vehicles improves the quality of solutions significantly.     

Experience in quantitative analysis of floristic structure and diversity in Samarskaya Luka

Quantitative methods have been applied to the study of floristic structure and diversity in Samarskaya Luka. The results show that Samarskaya Luka is a floristically heterogeneous area in which six elementary floras can be distinguished. This area has been assessed as a floristically autonomous formation, and its floristic representativeness was estimated.     

河口切变锋引起的滩槽泥沙交换效应

切变锋是河口湾锋系中最为常见和最易观察到的锋面类型。本文对长江口的切变锋进行现场观察和滩，槽同步水文资料分析，简述了长江口切变锋发生的部分和基本特性，提出了切变锋引起的滩，槽泥沙呈现螺旋形交换形式等论点。     

三峡库区水土流失特点及其环境危害防治措施探讨

水土流失是三峡库区主要环境问题之一,也是库区产生大量泥沙的根本因素,更是造成库区人民生活贫困的根源。本文就三峡库区水土流失的特点及其环境危害作了分析,提出了相应的防治措施,为水土流失防治工程提供科学依据。     

Dynamics of growth and seed production in the Siberian stone pine: The level and pattern of variation in characters

A statistical analysis of interannual variation in a set of vegetative and generative characters over 13 years has been performed to characterize the growth and seed production dynamics of the Siberian stone pine (Pinus sibirica Du Tour) in the southeast of the forest zone in western Siberia. The results have shown that the range of fluctuations in most of vegetative characters is ordinary and their distribution is close to normal. The range of fluctuations in many generative characters is enormous (from 0 to +∞), and the distribution of their values is usually skewed, with low values being recorded several times more frequently than high values. Most variable are the proportion of abortive cones and other characters that are determined mainly in the spring of the pollination year. These characters account for a very high level of variation in the total seed production.     

人口老龄化背景下的经济对策与产业选择

面对人口老龄化对经济发展的影响．应以养老和健康保障为先导．逐步加大对社会保障基金的投入．充实基本养老保险和医疗保险基金．建立和完善与生产力发展水平相适应的社会保障制度．继续推进社会保障社会化和产业结构调整的力度．建议政府应大力发展老龄产业。政府必须从实际出发．坚持科学发展观．逐步建立和完善老年社会养老制度和福利制度．根据老年消费市场状况．规范、引导投资．调整、优化产业结构用产业化、市场化、社会化的新运行机制．推进安老、养老产业的发展．根据老年人的不同需求，有计划的发展老龄产业、开发老年用品．增设老年服务项目．满足老年人在物质和文化方面的发展需要．以促使人口老龄化与经济的协调发展。     

关于长江产业带建设总体布局的初步思考

重点开发长江是90年代中国经济重大战略布署。将长江产业带建设成具有强大经济实力的国家一级经济轴线,宜采用分层次推进与中心辐射相结合的发展战略,以浦东开发和三峡建设为契机,加强基础产业,发展新兴产业和第三产业,优化产业结构,以能源和交通建设先行,改善基础设施。同时,要协调产业带建设与浦东开发、三峡工程建设的关系。