Understanding implications of consumer behavior for wildlife farming and sustainable wildlife trade

Unsustainable wildlife trade affects biodiversity and the livelihoods of communities dependent upon those resources. Wildlife farming has been proposed to promote sustainable trade, but characterizing markets and understanding consumer behavior remain neglected but essential steps in the design and evaluation of such operations. We used sea turtle trade in the Cayman Islands, where turtles have been farm raised for human consumption for almost 50 years, as a case study to explore consumer preferences toward wild‐sourced (illegal) and farmed (legal) products and potential conservation implications. Combining methods innovatively (including indirect questioning and choice experiments), we conducted a nationwide trade assessment through in‐person interviews from September to December 2014. Households were randomly selected using disproportionate stratified sampling, and responses were weighted based on district population size. We approached 597 individuals, of which 37 (6.2%) refused to participate. Although 30% of households had consumed turtle in the previous 12 months, the purchase and consumption of wild products was rare (e.g., 64–742 resident households consumed wild turtle meat [i.e., 0.3–3.5% of households] but represented a large threat to wild turtles in the area due to their reduced populations). Differences among groups of consumers were marked, as identified through choice experiments, and price and source of product played important roles in their decisions. Despite the long‐term practice of farming turtles, 13.5% of consumers showed a strong preference for wild products, which demonstrates the limitations of wildlife farming as a single tool for sustainable wildlife trade. By using a combination of indirect questioning, choice experiments, and sales data to investigate demand for wildlife products, we obtained insights about consumer behavior that can be used to develop conservation‐demand‐focused initiatives. Lack of data from long‐term social–ecological assessments hinders the evaluation of and learning from wildlife farming. This information is key to understanding under which conditions different interventions (e.g., bans, wildlife farming, social marketing) are likely to succeed.     

Enhancing Sustainability of the International Trade in Seahorses with a Single Minimum Size Limit

Abstract:  Management tools are needed to help regulate the international trade in seahorses (  Hippocampus spp.) under the Convention on International Trade in Endangered Species (CITES) of Wild Fauna and Flora. Given the limited understanding of seahorse population dynamics and fishing mortality, a single minimum size limit for all seahorse species appears to be a useful initial step toward adaptive management, both biologically and socially. We collected data on maximum height and size at first maturity for 32 seahorse species and cross-validated the data with results from an analysis across marine teleosts. A minimum height restriction of 10 cm would permit, based on calculated data, reproduction in 15 species before they recruited to the fishery. Of the remaining 17 species, 16 were essentially not in international trade, were safeguarded under domestic legislation, or were partly protected by this size limit. Only one species, H. kelloggi , was not well served by the 10-cm minimum size limit. The CITES technical committee on animals has now decided to propose this single size limit to all 167 signatory nations as one option toward sustainable trade. Complementary management measures for seahorses are also required, particularly for populations primarily exploited in bycatch.     

Legalizing markets and the consequences for poaching of wildlife species: the vicuña as a case study

Vicuña provide an excellent case study for examining the sustainable use of wildlife outside protected areas: the community-based conservation approach. Vicuña populations in the high Andes of Argentina, Bolivia, Chile, Ecuador and Perú fell to a critically low level, but a Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) ban on trade in their fiber has seen numbers recover dramatically, and now live shearing of vicuña for a high-value international market is being promoted as a mechanism to secure both sustainable vicuña populations and local livelihoods. We used a dynamic optimization model to explore the consequences of legalizing markets, including the consequences for poaching which is critical in vicuña dynamics. Using parameters obtained from the literature and expert knowledge, we explored different scenarios for the Argentine region of Cieneguillas. Our results showed that the role of the international market is ambiguous; live shearing for an international market can provide the very best of outcomes for both vicuña and local people, with large herds generating high revenues. But an international market also creates a market for poached vicuña fiber; as a result, vicuña numbers risk once again falling to critically low levels, resulting also in minimal revenues from sale of fiber. The message for the international community is that if community-based conservation is not implemented carefully then its impact can easily be perverse.