情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Coat color polymorphism in populations of the northern mole vole in the Ural Region

Collections made in the course of long-term field studies on ecology of the northern mole vole Ellobius talpinus Pall. in the Ural Region and neighboring areas (more than 2000 individuals from 24 points of the species range) were used to analyze geographic variation in its coat color (color morphs). On the basis of long-term observations (1985–1999) on marked animals from a polymorphic population (Kurtamyshskii raion, Kurgan oblast), the life spans of males and females and the dependence of life span on population density and structure were estimated in animals of different color morphs. Each color morph of E. talpinus was shown to have specific features of the seasonal dynamics of age structure and migrations.     

ARSENIC CONSUMPTION AND HEALTH RISK PERCEPTIONS IN A RURAL WESTERN U.S. AREA1

ABSTRACT: Churchill County, Nevada, has approximately 23,000 residents, among whom an estimated 13,500 relied on private wells for water supply in 2002. This study examined exposure to arsenic in water supplies among residents with private domestic wells and factors related to householder choice to consume tap water. It compared opinions and concerns about water quality with consumption habits and observed concentrations from tap water samples. The results from 351 households indicated that a majority (75 percent) of respondents consumed tap water and that a minority (38 percent) applied treatment. Approximately 66 percent of those who consumed tap water were exposed to concentrations of arsenic that exceeded 10 ppb. Water consumption was related to application of treatment. Among 98 respondents who were not at all concerned about the health effects of aqueous arsenic, 59 (60 percent) reported consuming tap water with concentrations of arsenic exceeding 10 ppb. Conversely, among 86 respondents who were highly concerned about arsenic, 33 (37 percent) consumed tap water with concentrations of arsenic exceeding 10 ppb. Results from a national sampling effort showed that 620 of 5,304 private wells sampled (11.7 percent) had arsenic concentrations above 10 ppb. The paradox of awareness of arsenic in water supplies coupled with consumption of aqueous arsenic in concentrations greater than 10 ppb may be common in other parts of the nation. Enhanced educational efforts, especially related to tap water sampling and explanations of efficacy of available treatment, may be useful means of reducing exposure through private water supplies.     

Fluctuations of Population Size and Structure in the Northern Mole Vole: Preliminary Analysis

Long-term stationary studies on the ecology of the northern mole vole (Ellobius talpinus Pall.), performed by the mark–recapture method from 1985 to 1997, have provided original data on population dynamics and structure. The analysis shows that, to reveal cyclic fluctuations of population size in this species, the period of three years should be taken as a unit of time for estimating the duration of one phase. The 12-year population cycle in E. talpinus has four distinct phases: an increase, a peak, a decline, and a minimum. At each phase, the population is characterized by certain features of family structure, age composition, birth and death rates, and the composition of migrants.     

清洁生产运行机制探讨

文章分析了清洁生产的运行机制，认为清洁生产方案的实施受企业、政府、公众、市场和社会环境等五个方面的影响与制约。在此基础上，从我国国情实际出发，讨论了我国在实施清洁生产方案所面临的问题，并从企业、政府、公众、市场和社会等方面给出了相应的对策建议。     

Barriers Beyond the Partners: Bureaucratic and Political Constraints to Implementing Joint Forest Management in Tamil Nadu,India

Whereas past research has treated co-management of common pool resources as if villagers and project implementing authorities were the only relevant actors, numerous external factors beyond the control of these two partners create barriers to successful co-management. This paper draws on discussions with Forest Department officials to examine the influence of these forces on the outcomes of Joint Forest Management (JFM) in Tamil Nadu, India. An empirical inquiry into the operational aspects of JFM indicates the important roles of political parties, powerful people, and other state institutions and functionaries as well as the flow of foreign funding. Further, the strong demand by local people for socio-economic development interventions as opposed to improvement of degraded forests belittles the role of the Forest Department relative to other departments. Numerous other conditioning factors and relationships are explored. The authors call for reforms in public governance to allow better participation of all the actors involved for this participatory management approach to succeed and sustain.     

空空导弹定延寿技术应用研究

介绍了国外典型的定延寿方法,以美国为代表采用的跟踪监测法和以俄罗斯为代表采用的加速试验法,之后概述了国内常用的厂内寿命试验法、领先使用法、外场信息法、工程分析法、加速试验法。在此基础上,总结了适用于国内空空导弹开展定延寿工作的方法,最后对深入开展空空导弹定延寿技术研究提出了几点建议。     

喷丸强化技术在某型作动筒延寿修理中的应用

目的将某型作动筒的寿命由6000±150起落延长至12 000±150起落。方法采用喷丸强化技术对作动筒的主要承力零件进行喷丸强化处理,提高零件的抗疲劳和抗应力腐蚀性能。通过疲劳寿命试验验证对比喷丸强化处理前后典型零件和作动筒的寿命指标是否达到了预期目标。结果喷丸强化处理前的3件前耳环螺栓试验循环次数均未超过1.8×10~6即断裂,喷丸强化后达到3.6×10~6时仍未断裂。喷丸强化处理后的4件主耳环螺栓与喷丸强化处理前对比,断裂时的试验循环次数均有不同程度的提高,均值寿命比值大于2.36。喷丸强化处理前后的主前作动筒疲劳寿命试验达到预期的循环次数时,均没有出现断裂或者损坏。结论喷丸强化处理能有明显提高作动筒的抗疲劳和抗应力腐蚀性,强化处理后的零件疲劳寿命能够超过处理前的2倍,可以采用喷丸强化技术延长作动筒的使用寿命。