Environmental Comedy: No Impact Man and the Performance of Green Identity

“No Impact Man” (NIM) Colin Beavan attracted international media attention and a good deal of criticism for his year-long experiment attempting to live making zero net impact on the environment. Whereas Beavan's critics dismissed the project as a mere publicity stunt, this essay reads the NIM blog, book, and documentary film as a compelling performance of green identity in the comic frame. This performance—which links private consumption to ecology and community, and emphasizes flaws, foibles, humor and humility—offers an appealing invitation to engage in both individual and collective action. I argue that comedy is a useful rhetorical tool for addressing global warming, as it enables us to see ourselves not as helpless victims in a tragic doomsday scenario, but as imperfect actors who are both guilty contributors to the problem and agents responsible for its amelioration.     

Capacity development for participatory disaster risk assessment

In this paper a large-scale community-based disaster risk-assessment project, undertaken in the Dr Kenneth Kaunda District Municipality in the North-West Province of South Africa, is evaluated. In contrast to other disaster risk management consultancy projects in South Africa, this project included a significant skills transfer component to the at-risk communities and local government officials. In this evaluation, the authors draw on their own experiences in implementing this and similar projects, a review of the project management documents is undertaken, and a focus group interview with facilitators involved in the project is used as a primary source. The discussion is further contextualised in terms of community-based disaster risk assessment theory and the existing literature on disaster risk assessment in South Africa. Logistical and data quality issues as well as staff turnover were found to be concerns during the project. From the findings, it is argued that the common practice of outsourcing disaster risk-management projects is not conducive to effective disaster risk management. Local government entities should take responsibility for disaster risk assessment as a continual activity. This is in contrast to the view currently manifesting in South Africa as a set of bureaucratic actions undertaken by consultants to achieve ‘legislative compliance’ for municipalities.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Scapegoating in the Wild: A Burkean Analysis of Two Outdoor Adventures Gone Wrong

Aron Ralston and Christopher McCandless, two outdoor adventurers, have captured the hearts of many American environmentalists. Each has attained the status of cultural icons and inspired books and films to recount their tales. While entertainment media have romanticized both individuals, news media are not as easy on one—McCandless is vilified while Ralston is valorized. When reporting these stories, news media outlets attempted to retell each story in a way that conforms to the dominant American ideology of wilderness, where “progress” is marked by control over nature—control that both Ralston and McCandless clearly unsettled. In addition, both committed many of the same errors in being underprepared. Despite these similarities, why are they each presented so differently in the news media? This paper offers a rhetorical analysis of newspaper articles on each story, where the phenomenon of scapegoating alienates McCandless, and the phenomenon of mortification purifies Ralston, restabilizing this American environmental ideology in both stories. In conclusion, I argue that the essential difference between these two stories is that they present two opposing ideals of a human–nature relationship, with Ralston's ideology including a space for technology and industrial knowledge, and thus construed as more appropriate than McCandless' ideology.     

Culture,Progress and the Media: The Shad as Synecdoche in Environmental News Coverage

This essay examined the use of synecdoche in newspaper coverage of a dispute over water rights between the Mattaponi Indians and the city of Newport News, Virginia. The Mattaponi used the shad as a rhetorical trope to explain the tribe's relationship to the river and their fears about the reservoir's impact. The reservoir proponents, however, treated the shad as a representation of the conflict surrounding the reservoir, and this construction was reflected in articles that appeared in The Daily Press, a local daily newspaper. This essay argued that, ultimately, the treatment of a single species as a synecdoche in environmental disputes undermined the Mattaponi's position. The media which are instrumental in defining environmental issues for the public, misinterpreted a rhetorical trope that was proffered as a representation for a complex set of values and instead focused attention on the species itself rather than the values that it represented.