Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents’ willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents’ friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents’ efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.     

Community response to hazard information

The impact of flood hazard information on public acceptance of a selected flood mitigation strategy was assessed by an analysis of the content of newspaper reports of community reaction and letters to the editor. The impact of personal delivery of a flood hazard map on individual perception of risk and attitude to such information was assessed using personal interviews. The results indicated that media coverage of the flood hazard information reduced public criticism of the works. This result must be partially attributable to the dramatic style of media coverage and the fact that the media only emphasized the positive value of the works. The interview demonstrated that personal delivery of the information raised perception of risk, improved comprehension of flood risk, had no impact on acceptability of risk but discouraged some respondents from seeking such information in the future. Factors to explain the last negative change were identified to be the format of the map sheet and low salience of flood hazard. On the basis of all results, methods to improve community response to hazard information are provided.     

Normative Framing and Public Attitudes toward Biofuels Policies

Although the power of elite issue frames to shape public attitudes toward different policies is well established, the relative influence of different types of frames in competitive framing environments remains uncertain. For example, we do not fully understand the relative influence of economic versus normative frames on the public's policy attitudes, despite the common use of both types of frames to promote the same policy in many settings. Using data from a 2010 national Internet survey, this paper investigates the relative influence of economic versus normative frames on public attitudes toward the contentious policy issue of biofuels. The results indicate the importance of normative frames in shaping public attitudes on this issue, suggesting the relevance of normative frames more generally in shaping public opinion beyond the narrow confines of typical “morality” policies such as abortion or gambling.     

两类微生物燃料电池治理硝酸盐废水的实验研究

采用二氧化铅阴极单室微生物燃料电池(MFC)和双室MFC,以葡萄糖为唯一电子供体,系统研究了两类微生物燃料电池的产电性能和去除硝酸盐的情况.结果表明,双室MFC闭合后,阳极室降解葡萄糖产生的电子可通过外电路传递到阴极,在生物的作用下,NO3--N得到电子被还原,平均反硝化速率达3.77 mg·L-1·d-1.双室MFC...     

Optimizing Messaging to Reduce Red Meat Consumption

Red meat production has a range of negative environmental impacts. We sought to characterize the motivations, environmental attitudes and demographics of red meat-eaters, and examine the effect of message framing in reducing future meat consumption. Canadian adult meat-eaters (593) completed a survey and were randomly assigned to one of six message treatments that presented information on the environmental impacts of meat production using frames representing social norms and/or place identity constructs. Taste and quality were the most important motivators for eating meat, while moral/ethical factors were the least. Forty-nine percent of respondents indicated they would reduce red meat intake after exposure to an information only message, while the social norms frame was more effective than others (χ2). Awareness of the environmental effects increased significantly after messaging for all 13 impacts. These findings should assist communicators with designing more effective messaging aimed at encouraging pro-environmental behaviours associated with meat consumption.     

Hannah Arendt’s turn to the self and environmental responses to climate change paralysis

Environmentalists have struggled with how to mobilize people to act in the face of widespread and now inevitable consequences of climate change. Significant responses to this challenge, such as incentivizing individual Green choices in the market and avoiding the rhetoric of catastrophe, continue the philosophical and political trends, identified by Hannah Arendt, that contribute to world alienation and the decline of politics. Environmental thinkers are invited to use Arendt’s theories of the turn to the self and political action to think critically about contemporary strategies to address climate change.     

Garnering input for recycling communication strategies at a Big Ten University

With increasing environmental challenges confronting our planet, colleges and universities are trying different approaches for minimizing their adverse environmental impacts. Among the approaches being used to revitalize campus sustainability efforts, new waste management strategies have included attempts to improve campus-recycling programs. This paper presents select findings from a comprehensive study at a large, Tier I university aimed at, among other things, informing university administration and decision makers working on the planning and implementation of a new campus-wide recycling facility and program. The researchers used a mixed-method approach to help them develop an understanding of the campus community's (1) perceived barriers to recycling, (2) recycling knowledge, (3) program preferences, and (4) environmental attitudes. The results from a web-based survey (n = 3896, RR1 = 24.9%) suggest, communication efforts for recycling programming should focus more on messages concerning what, how, and where to recycle rather than messages on why to recycle. Furthermore, the results suggest recycling-related publicity approaches should differentiate their mode and content for different segments of the community.     

Media Storms and Policy Expertise: How Environmental Beat Journalists Gained Influence During a Shale Gas Controversy

This article examines the conditions under which environmental beat journalists can gain credibility as expert informants. It shows that media storms foster a particular dynamic that can add to this credibility. Comparing a media storm over shale gas development in Quebec with regular coverage of the same issue in British Columbia, this article shows that the coverage space given to environmental beat journalists during a media storm can render their alliance with protest groups mutually beneficial. Beat journalists can benefit from the willingness of these groups to participate in their stories, while the groups benefit from increased visibility. Beat journalists also benefit by being perceived as expert informants in policy networks, a role that they use to encourage policy-makers to take the concerns of protest groups seriously. This dynamic also increases the negativity of the news coverage. The article makes a contribution to knowledge on the role of environmental journalists in policy-making processes.     

Locating Co-presence in Media Messages about Global Warming

This paper responds to recent calls for alternative approaches to the analysis of environmental communication that uncover overlooked voices in the discussion of environmental issues. Borrowing core principles from critical rhetoric, it suggests a way to categorize media messages according to how human–nature relationships are constructed in media discourse. The paper illustrates how, in presenting contrasting and often oppositional constructions of human–nature relationships, the media messages examined articulate three recurrent (but not equal) discourses on global warming. These discourses include (1) nature-as-out-of-reach discourse, (2) nature-as-antagonist discourse, and (3) nature-as-co-present discourse. By juxtaposing these discourses, the paper shows how environmental communication scholars can engage in critical realism and political advocacy to illuminate latent public discourse that holds the potential to champion marginalized voices of nature and accentuate the interconnectedness of humans and the environment.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.