Culture,Progress and the Media: The Shad as Synecdoche in Environmental News Coverage

This essay examined the use of synecdoche in newspaper coverage of a dispute over water rights between the Mattaponi Indians and the city of Newport News, Virginia. The Mattaponi used the shad as a rhetorical trope to explain the tribe's relationship to the river and their fears about the reservoir's impact. The reservoir proponents, however, treated the shad as a representation of the conflict surrounding the reservoir, and this construction was reflected in articles that appeared in The Daily Press, a local daily newspaper. This essay argued that, ultimately, the treatment of a single species as a synecdoche in environmental disputes undermined the Mattaponi's position. The media which are instrumental in defining environmental issues for the public, misinterpreted a rhetorical trope that was proffered as a representation for a complex set of values and instead focused attention on the species itself rather than the values that it represented.