The Many Modalities of Social Networking: The Role of Twitter in Greens Politics

The popular microblogging service, Twitter, contains a variety of potential orientations—interpersonal, broadcast, news, advertising, public service, political, and so on—in its operation and applications. As an evolving social media platform, specificity and context are essential in understanding its significance and use-value. This paper investigates the multiple modalities of Twitter in the context of formal politics and, in particular, the Greens party in Australia. Presenting original evidence drawn from the Greens Members of Parliament and their advisers, it is shown how Twitter is mobilized in response to particular news agendas and stories, unfolding political events and processes, and an ongoing need for the Greens to speak simultaneously to committed environmentalists and the broader electorate. These uses reveal that Twitter is an important addition to the “media ecology mix” in the conduct of environmental politics, playing a direct role in political communication, strategies, and actions.     

Quantifying the role of online news in linking conservation research to Facebook and Twitter

Conservation science needs to engage the general public to ensure successful conservation interventions. Although online technologies such as Twitter and Facebook offer new opportunities to accelerate communication between conservation scientists and the online public, factors influencing the spread of conservation news in online media are not well understood. We explored transmission of conservation research through online news articles with generalized linear mixed‐effects models and an information theoretic approach. In particular, we assessed differences in the frequency conservation research is featured on online news sites and the impact of online conservation news content and delivery on Facebook likes and shares and Twitter tweets. Five percent of articles in conservation journals are reported in online news, and the probability of reporting depended on the journal. There was weak evidence that articles on climate change and mammals were more likely to be featured. Online news articles about charismatic mammals with illustrations were more likely to be shared or liked on Facebook and Twitter, but the effect of news sites was much larger. These results suggest journals have the greatest impact on which conservation research is featured and that news site has the greatest impact on how popular an online article will be on Facebook and Twitter. Cuantificación del Papel de las Noticias En Línea en el Enlazamiento de la Investigación para la Conservación con Facebook y Twitter     

Hurricanes and hegemony: A qualitative analysis of micro-level climate change denial discourses

The climate change countermovement and its program of climate change denial have been well documented and studied. However, individual rationales for rejecting climate science remain under-studied. Twitter data related to Hurricane Sandy in 2012 are used to understand why individuals reject the orthodox climate consensus, using a summative content analysis of climate change denial discourses. Three major discourses are discovered: rejecting climate science because climate science is a conspiracy favoring growth of government; opposing renewable energy and energy taxation; and expressing fear of governmental abuse of power. Importantly, each discourse expressed certainty that climate science itself was a wholesale fraud; the denial discourses themselves focused far more on climate politics than on science.     

Characterizing the trophy hunting debate on Twitter

Social media is an arena of debate for contentious political and social topics. One conservation topic debated online is the acceptability of trophy hunting, a debate that has implications for national and international policy. We used a mixed-methods approach (grounded theory and quantitative clustering) to identify themes in the trophy hunting debate on Twitter. We examined commonly co-occurring categories that describe people's stances on trophy hunting. We identified 12 categories and 4 preliminary archetypes opposing trophy hunting—activism, scientific, condemning, and objecting—whose opposition derived from different moral reasoning. Few tweets (22) in our sample of 500 supported trophy hunting, whereas 350 opposed it. The debate was hostile; 7% of tweets in our sample were categorized as abusive. Online debates can be unproductive, and our findings may be important for stakeholders wishing to effectively engage in the trophy hunting debate on Twitter. More generally, we contend that because social media is increasingly influential, it is important to formally contextualize public responses to contentious conservation topics in order to aid communication of conservation evidence and to integrate diverse public perspectives in conservation practice.     

Environment as Politics: Framing the Cerattepe Protest in Twitter

Environmental protests across the globe are often studied with a particular focus on their environmental aspects, but these protests are also embedded in a local political setting shaped by governmental policies. Recent environmental protests in Turkey, which appear to be based on ecological grievances, have developed as a response to political decisions that gave priority to economic development and national interests over environmental concerns. This study examines the political character of the environmental protest in Cerattepe, and focuses on the framing practices of its players in order to see if their motivations transcended environmental concerns. The research combines framing with network analysis, and studies the propagation of frames through Twitter. It has been found that the political economic aspects became predominant in the protest network, while the frames fostered dense connections between activist groups.     

Merging Duke Energy and Progress Energy: Online Public Discourse,Post-Fukushima Reactions,and the Absence of Environmental Communication

This article examines online discourse in 2011 surrounding the proposed Duke Energy and Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger, including constructing new nuclear plants, are discussed in media coverage and by citizens using social media. Overall, we find that the merger discourse focuses on economic concerns rather than the environmental concerns we had anticipated. However, post-Fukushima discourse appears to have become more inclusive of environmental concerns. We conclude that environmental discussions and efforts are likely to be globally informed andlocally situated, discussing the implications for environmental communication research exploring online discourses, specifically through social media. Future research must address how to locate and delineate constellations of locally situated discourse to provide a clearer picture of environmentally focused social media communication.