Portrayals of Endangered Species in Advertising: Exercising Intertextuality to Question the Anthropocentric Lens

This paper examines recent advertisements used by the World Wildlife Fund (WWF) to raise awareness about the predicament of endangered, vulnerable, and threatened species. By engaging in a critical discourse analysis of a selection of advertisements, this study demonstrates how the WWF uses intertextuality as a discourse strategy to articulate its message and objectives. In this paper, I argue that by engaging in the juxtaposition of various paratexts (“layers of meaning”), the WWF produces a narrative which reveals an anthropocentric lens through which we view the world. The advertisements are found to resort to paratexts of anthropomorphism with the intent of extending the bounds of personhood to non-human animal species. In closing, I maintain that intertextuality is employed not only to question the dominant human-centric paradigm, but serve the heuristic function of encouraging a more empathetic identification with the animals in question and the creation of a more holistic worldview.     

The Complementary Niches of Anthropocentric and Biocentric Conservationists

A divergence of values has become apparent in recent debates between conservationists who focus on ecosystem services that can improve human well‐being and those who focus on avoiding the extinction of species. These divergent points of view fall along a continuum from anthropocentric to biocentric values, but most conservationists are relatively closer to each other than to the ends of the spectrum. We have some concerns with both positions but emphasize that conservation for both people and all other species will be most effective if conservationists focus on articulating the values they all share, being respectful of divergent values, and collaborating on common interests. The conservation arena is large enough to accommodate many people and organizations whose diverse values lead them to different niches that can, with good will and foresight, be far more complementary than competitive. Los Nichos Complementarios de los Conservacionistas Antropocéntricos y Biocéntricos     

区域土地整理对生态系统的影响及补偿

为了降低土地整理对生态系统影响的负面效应,提出了生态补偿的经济措施、社会措施和生态措施.结合国家投资土地整理重点项目的规划设计,重点讨论了土地整理生态补偿的生态措施,主要通过农地平整工程设计、道路工程设计、农田灌排工程设计的生态学方法及生态边界设计等来实现.     

A Yin‐Yang approach to education policy regarding health and the environment: early‐careerists' image of the future and priority programmes

Since the inception of sustainable development (SD), there has been a somewhat ignored contradiction between paradigms that are ecosystem‐based and paradigms that are human‐based or purely economic. We suggest that this contradiction can be unified through a balance of the two. The Chinese Yin‐Yang philosophy is applied as a tool or approach to seeking balance between these ecocentric and anthropocentric paradigms. Priority education policy design for the merging of ecology and health are projected through an Ecohealth lens in response to increasing SD challenges and the intention of the international Ecohealth organization to contribute to SD goals. Meeting SD goals along the nexus of health and environment is further considered through early‐careerist cultural assessments and projections. The groups considered for their professional image of the future are: members of the Ecohealth Association Student Section and Chinese early‐careerists participating in a related conference. In response to SD goals, a problem‐based learning design is suggested as an education policy priority. Rather than approaching SD as a boolean concept, for example, by either focusing on ecosystem sustainability or economic development, we suggest education policy for programmes and curriculums that will help emerging professionals balance these paradigms, so as to best address national and global challenges.