Improving Pro-environmental Behaviours in Spain. The Role of Attitudes and Socio-demographic and Political Factors

Over the last 30 years, Spain has witnessed great economic growth. Nevertheless, in spite of an increasing degree of environmental concern, environmentally friendly attitudes and behaviours are still clearly below the European average. In this context, this paper analyses the impact of personal control and attitudes, and of certain socio-demographic, economic and political variables in the development of two environmentally friendly behaviours in Spain: consumption and purchase. The data were provided by a survey carried out in 2007 by the Centro de Investigaciones Sociológicas (Centre for Sociological Research) in Spain. The results show the importance of personal control, level of environmental information, political ideology, age and educational level variables to explaining the development of pro-environmental-related consumption behaviours. Personal attitudes, work situation, female gender and level of environmental information influence pro-environmental purchase behaviour in a positive way. Taking into account that personal attitudes are more determining of pro-environmental purchase than consumption behaviour, policy measures such as informal education, tax measures, social and individual norms and interpersonal and institutional trust are discussed to increase the development of pro-environmental behaviours in Spain.     

Sustainable consumption: the effects of knowledge,cultural values,environmental advertising,and demographics

As a result of human lifestyles and unsustainable consumption patterns, the environment continues to deteriorate and thus inhibit sustainable development. In order to curb this situation and promote a sustainable economy, one of the solution is to reduce conventional products consumption and shift to green products. Over the past 20 years, marketing managers keenly seek to understand the green market; however, inadequate information on how to promote consumers’ green behavioral intentions is slowing the growth of green markets and becomes a barrier for firms when developing segments and communicating strategies for effective promotion of green products in countries like Malaysia where the trend is fairly new. Therefore, this study attempts to examine the impact of environmental knowledge, cultural values, and environmental advertising and determine the moderating effect of income level, education level, and gender on consumers’ green purchase intentions. A survey was administered, and a total of 405 valid questionnaires were obtained. Structural equation modeling technique was used to evaluate the causal model by using SmartPLS 2.0 software. The finding results suggest that cultural values and environmental advertising are the main influences in building green purchase intentions, while environmental knowledge is not significantly related. The results also indicate that education level and gender have a significant positive moderation effect while income did not. This suggests that green purchase intentions’ motivational factors are greater among highly educated individuals, with females in particular. The discussions and implications of these findings are further elaborated.     

It's a Matter of Trust: American Judgments of the Credibility of Informal Communicators on Solutions to Climate Change

Using an October 2013 national probability sample of US adults (N?=?1737), we examine the credibility of informal communicators (e.g. neighbors, co-workers, religious leaders, and health professionals) on solutions to climate change (regulatory and technological solutions). We present our analysis in terms of Kruglanski et al.’s [(2005). Says who? Epistemic authority effects in social judgment. Advances in Experimental Social Psychology, 37, 345–392] epistemic authority framework, which explains dynamics of trust in formal sources of authority with specific expertise (e.g. climate scientists) and informal sources of authority in a person's life (e.g. a priest). Trust in formal communicators (scientists and President Obama) consistently predicts trust in informal communicators (e.g. health professionals), and perceived effectiveness of climate solutions. Results further show that social and demographic groups that do not primarily rely on formal communicators on solutions to climate change instead rely more on various informal communicators. For example, political conservatism positively predicts trust in religious leaders, and religiosity further predicts trust in congregants, neighbors, co-workers, bosses and health professionals on solutions to climate change. Discussion focuses on implications for future research, and recommendations for policy actors, environmental communicators, and social marketers interested in broadening the scope of climate outreach.