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Much academic research and industrial development explores new ways to create greener and environmentally friendlier chemicals and materials for a variety of applications. A significant part of this work focuses on the development, processing and manufacturing, recycling and disposal of green plastics, adhesives, polymer composites, blends and many other industrial products from renewable resources. Natural fibres offer the potential to deliver greater added value, sustainability, renewability and lower costs especially in the automotive industry. Further research involves the fibre crop production. The ever-increasing volume of scientific literature refers with enthusiasm to the potential of natural fibres in technological, economic and ecological terms. This enthusiasm tends to also expand to the areas of human life and socio-economic development for the fibre crop growers and their communities. However, there is very little debate or evidence to support statements about the assumed advantages for the affected population in rural areas. We argue that despite the predicted new boom in the demand of natural fibres, it is unlikely that this will represent a real improvement in the quality of life of crop fibre growers and their communities. This paper examines the experience of Mexico as a case study and argues that only through consistent political will and co-operation between governments, industry, scientists, consumer groups and local communities, as well as a suitable economic strategy such as local subsidies, a truly sustainable economic development, social equity and improved environmental quality will be achieved for tens of thousands of natural fibre growers.  相似文献   
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