核文化泛众化传播的SWC模型构建研究

在核文化建设的过程中，提高公众对核电发展的认知度，即核文化泛众化，是一项复杂而艰巨的任务。根据核文化的特点，探讨了核文化泛众化传播的SWC模型，即“主体一方式一内容”一体化模型，目的是通过社会、政府、行业和企业四种传播主体，借助媒体宣传、政府主导、行业推动和教育普及等传播方式，对核电优势、核电技术、核电安全和核电科普等内容进行传播，以提高公众对核电发展的认可度，为核电发展创造良好的文化氛围。

A Research on model of nuclear culture popularization communication

Improving awareness of nuclear development of the people,that is, nuclear culture popularization is a complicated and difficult task during the nuclear culture construction. According to the characteristics of nuclear culture,this paper puts forward Subjects - Ways - Contents（ SWC ） communication model. The communication subject include the following four： society, government, industry and enterprise, and the communication way in- clude the media the government domination, the industry advance and the education popularization. The com- munication contents have especially the nuclear power superiority, the nuclear power technology, the nuclear power safety and the nuclear power knowledge. In order to improve the awareness of nuclear development of the people and create good culture atmosphere for the nuclear power development, the construction of SWC model is necessary.