| 广告创意课程循环式教学模式研究初探 |
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| 引用本文： | 郭子辉,李爱哲.广告创意课程循环式教学模式研究初探[J].防灾技术高等专科学校学报,2005,7(3):99-102. |
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| 作者姓名： | 郭子辉 李爱哲 |
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| 作者单位： | 防灾技术高等专科学校,河北三河065201 |
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| 摘 要： | 本文在教改实践的基础上从课程性质出发，对《广告创意》课程的教学模式进行了改革，初步探讨了“循环式教学模式”的基本涵义、基本形式和课程设计、实施的可行性以及此种教学模式的效果检验方法，这是广告专业向社会成功输送适合社会需求的“成品”人才的一种新尝试。
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| 关 键 词： | 广告 课程改革 循环式教学模式 |
| 文章编号： | 1008-7869（2005）03-0099-04 |
| 收稿时间： | 07 2 2005 12:00AM |
| 修稿时间： | 2005-07-02 |
The Exploration of Circular Teaching Method in the Course of Advertising Design |
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| Guo ZiHui;Li AiZhe.The Exploration of Circular Teaching Method in the Course of Advertising Design[J].Journal of College of Disaster Prevention Techniques,2005,7(3):99-102. |
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| Authors: | Guo ZiHui;Li AiZhe |
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| Abstract: | Based on the nature of the course of Advertising Design and the practice of teaching reform, This paper attempts to explore the basic meaning of circular teaching, its basic pattern and curriculum planning, the possibility of its implementation and the effect test of the method. This is a new approach of training qualified graduates of advertising majors to the society. |
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