Valencia University of Technology, Camino de Vera s/n 46022 Valencia, Spain. cloquell@dpi.upv.es
Abstract:
The last decades have shown an increasing social demand for environmental awareness, which firms are inevitably required to adapt to. More and more, small- and medium-sized enterprises (SMEs) are finding it necessary to train their staff in environmental issues if they wish to survive in a market where it is no longer sufficient to excel in price competitiveness exclusively, but where quality, service and environmental standards also play an important role.