| 震后宣传工作须掌握网络传播主动权 |
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| 引用本文： | 张明.震后宣传工作须掌握网络传播主动权[J].防灾科技学院学报,2009,11(3):124-127. |
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| 作者姓名： | 张明 |
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| 作者单位： | 安徽省地震局,安徽,合肥,230031 |
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| 摘 要： | 安徽省合肥市肥东县2009年4月发生地震后,网络媒体充分发挥及时性和互动性优势,显示出其作为主流媒体的强大影响力,与此同时,网络的各种负面影响也显现出来.本文力求阐述网络媒体在这次地震后表现出的"双刃剑"作用,并尝试给出如何掌握震后网络传播主动权的相应对策.
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| 关 键 词： | 地震 宣传 网络 主动权 |
Necessity of Taking Initiative in Post-earthquake Publicity on Internet |
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| Zhang Ming.Necessity of Taking Initiative in Post-earthquake Publicity on Internet[J].Journal of Institute of Disaster-prevention Science and Technology,2009,11(3):124-127. |
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| Authors: | Zhang Ming |
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| Institution: | Zhang Ming(Anhui Earthquake Administration,hefei,Anhui 230031) |
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| Abstract: | After the April earthquake occurred in FeiDong town of Hefei in Anhui Province,the advantages of internet have been shown,such as the timeliness,interactivity,and its powerful influence.But at the same time,internet also shows its negative impact.The article means to elaborate on the double-edged sword role that internet plays,and also tries to offer countermeasures about how to take the initiative in internet communications after the earthquake. |
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| Keywords: | earthquake publicity network initiative |
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