"耕读文化"的旅游开发利用研究——以浙江楠溪江流域古村落为例

浙江永嘉县楠溪江流域是典型的“耕读文化”分布区,具有巨大的旅游开发价值,但目前流域内旅游开发力度不够、开发方式单一、开发效益较低。其中有管理体制问题、资金问题和如何协调开发与保护关系问题,但最核心的问题是没有找到将地方旅游资源转换为具体旅游项目或旅游产品较好的方式,特别是由于“耕读文化”的抽象性、隐含性及具体存在形式的零散性,开发时比其它旅游资源的难度更大。基于楠溪江旅游开发这一核心问题,从旅游项目策划、产品开发角度探讨了楠溪江“耕读文化”的旅游开发。

Study on Leisure Tourism Developing of "Farming-studying Culture"——Taking "Farming-studying Culture" in Nanxijiang River Valley in Zhejiang Province as A Case

Nanxijiang River Valley was a concentrating area of "farming-studying culture" in Zhejiang Province.The "farming-studying culture" was of great potential in tourism development,but the tourism development of the "farming-studying culture" was weak in developing degree,single in developing means,low in developing benefit.The results were caused by many causes,for instance management system problems,lacking of capital,conflict between developing and protection,but the greatest problem was not developed tourism resources to tourism products well,especially the "farming-studying culture" was of abstract,connotative and fragmentary.This led to greater difficulty in tourism developing of the "farming-studying culture" than other tourism resources.This paper focused on the key problem,trying to bring forward some methods to the tourism developing of "farming-studying culture" in Nanxijiang River Valley.