我国西部地级省会城市居民旅游行为研究——基于新休假制度的视角

新休假制度促使我国城市居民旅游行为发生了深刻变化。以贵阳市作为研究样本的收集地，通过调查问卷等方法研究了新休假制度对我国西部地级省会城市居民旅游行为的影响。结果发现，受访者的旅游行为呈现出意愿常态化、时段分散化、动机休闲化、方式亲情化、距离规则化、交通多元化、支出合理化等特征。因此，政府部门和旅游企业应通过创新发展理念、重视市场细分、优化产品开发、拓展宣传渠道、开展休闲教育等途径实现地方旅游业的经济效益和社会效益的最优化。

Study on Traveling Behavior of Sub- provincial Capital Residents in West China -- Based on View of New Vacation System

The new vacation system urged residents＇ traveling- behavior to have the profound change in China. This article took the research sample by Guiyang＇ residents in Gtfizhou Province, using methods of questionnaire and oral inquiry to study on new vacation system had an affect on traveling - behavior of sub - provincial capital residents in West China. The results discovered that residents presented traveling - behavior characteristics of normalization, decentralization, leisure, family, regalarization, multiplication, rationalization. Therefore, the governments and tourism business should make use of innovating the development ideas, subdividing the tourism markets, optimizing the tourism products, widing the tourism- maketing channels, carrying out all residents＇ education of leisure to realize the most optimization of the regional tourism＇ s economic and social efficiency.