The behavioral component in the meaning of places

How do people think about the physical setting in the world around them? Part of the answer to this question may be in terms of the behaviors that occur there. To explore people's knowledge of behavior—place associations, twenty places (shown via color photographs) were assessed in five ways: (a) ratings of the place's suitability for each of eleven behaviors, (b) ratings of the expected frequency of occurrence of the eleven behaviors, (c) free listings of reasons for going to each place, (d) free listings of activities-while-there and (e) free listings of activities associated with the place. Results showed that people can distinguish places on the basis of behaviors, that the behavioral component of place meaning is composed of distinct aspects, and that knowledge of behavior is related to a global, overall representation of a place.