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基于吸引力-摩擦力分析的入境旅游市场研究——以大连市为例
引用本文:谢雪梅,马耀峰,李天顺,李振东.基于吸引力-摩擦力分析的入境旅游市场研究——以大连市为例[J].资源开发与保护,2010(2):107-109.
作者姓名:谢雪梅  马耀峰  李天顺  李振东
作者单位:[1]陕西师范大学旅游与环境学院,陕西西安710062 [2]新疆师范大学地理科学与旅游学院,新疆乌鲁木齐830054
基金项目:国家自然科学基金项目“中国典型区域入境旅游流东-西递进空闯演化机理研究”(编号:40771058).
摘    要:以2008年大连市夏季调查问卷为基础,运用因子分析从吸引力和摩擦力两个方面分析大连入境游客的潜在特征,确立了3个吸引力因子和3个摩擦力因子,并在此基础上利用方差分析法进一步研究吸引力和摩擦力在不同人口统计学特征群体间的差异,为大连旅游目的地的开发和旅游市场开拓提供有益参考。

关 键 词:旅游动机  吸引力因素  摩擦力因素  入境游客  大连

Influence of Attraction and Friction on Inbound Tourism-- Taking Dalian City as an Example
Institution:XIE Xue - mei, MA Yao - feng, LI Tian - shun, LI Zhen -dong ( 1. College of Tourism and Environment Sciences, Shanxi Normal University, Xi' an 710062, China; 2. College of Geography Sciences and Tourism, Xinjiang Normal University, Urumqi 8300.54, China)
Abstract:This research examined the influence of pull factors on inbound tourists in Dalian City in summer of 2008, based on the questionnaires. From the aspects of attraction and friction, using factor analysis analyzed the potential features of the inbound tourists in Dalian City, and established three attraction factors and three friction factors. Tnreugh the use of variance method analysis, this paper further studied the differences between demographic characteristics of different groups caused by attraction and friction, and provided a useful reference for the development of tourism destination and tourism marketing expansion in Dalian City.
Keywords:tourism motivation  attraction  friction  inbound tourist  Dalian City
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