Social Planning for Mall Redevelopment: an Australian case-study

This paper provides a case study of recent work undertaken in Melbourne relating to a mall re-development project. It begins by discussing the nature of shopping centres as sites of consumption and non-commercial social activities. It then describes planning and development strategies that provide innovative and socially progressive interventions in regard to the social, physical and regulatory environments of public malls. The importance of seeing such sites as 'community spaces', of promoting activities on the basis of social inclusion, of creating a safe, convivial atmosphere, and of establishing low-key friendly sorts of mall management, are highlighted.