| 关于中国企业品牌战略的研究 |
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| 引用本文： | 陈威.关于中国企业品牌战略的研究[J].湖南环境生物职业技术学院学报,2009,15(1):39-42. |
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| 作者姓名： | 陈威 |
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| 作者单位： | 湖南环境生物职业技术学院,工商管理系,湖南,衡阳,421005 |
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| 摘 要： | 为使中国企业更好的应对国外品牌的竞争，稳健的实施企业品牌战略，该文就我国企业实施品牌战略的现状以及存在的问题进行了分析，有针对性的提出了具体在实施品牌战略过程中应特别注意并实行有效调控的对策。参4．
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| 关 键 词： | 企业 品牌 品牌战略 |
Research on Chinese Enterprise Brand Strategy |
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| CHEN Wei.Research on Chinese Enterprise Brand Strategy[J].JOurnal of Hunan Environment Biological Polytechnic,2009,15(1):39-42. |
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| Authors: | CHEN Wei |
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| Institution: | Department of Business Administration;Hunan Environmental Biology Polytechnic;Hengyang;Hunan 421005;China |
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| Abstract: | In order to enable Chinese enterprise to compete with foreign brands better and implement enterprise-brand strategies steadily,this paper analyses the present situation and the exsisting problems of implementing enterprise-brand strategies in our country.The matters needing attention and the effective measures are proposed in the course of implementation.4refs. |
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| Keywords: | enterprise brand brand strategy |
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