| 儿童消费市场特点及营销对策 |
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| 引用本文： | 邵晓明.儿童消费市场特点及营销对策[J].防灾科技学院学报,2004,6(2):59-62. |
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| 作者姓名： | 邵晓明 |
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| 作者单位： | 华北科技学院,河北,三河,065201 |
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| 摘 要： | 儿童消费市场生机勃勃,蕴含着巨大的商机。儿童在现代家庭的消费结构中有着举足轻重的地位。本文针对儿童消费群体的特点,提出了相应的营销策略。使企业能够更好的做好符合儿童消费市场特点的营销工作,从而取得良好的经济效益和社会效益。
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| 关 键 词： | 儿童 市场 特点 营销策略 |
| 文章编号： | 1008-7869(2004)02-0058-04 |
| 修稿时间： | 2004年2月6日 |
Children Market and Its Marketing Tactics |
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| SHAO Xiao-ming.Children Market and Its Marketing Tactics[J].Journal of Institute of Disaster-prevention Science and Technology,2004,6(2):59-62. |
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| Authors: | SHAO Xiao-ming |
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| Abstract: | As children consumption increases, children market plays a more and more important role in family consumption. This paper attempts to offer effective marketing tactics in accordance with the mental and behavioral characters of children consumers for the purpose that enterprises may adjust their marketing service accordingly to achieve better economic and social benefits. |
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| Keywords: | children market characters marketing tactics |
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