乡村旅游产品提质升级策略探析

近年来,我国乡村旅游市场发展迅猛,涌现出大批乡村旅游接待点。但由于专业经营管理和市场理念不成熟,我国乡村旅游市场在产品品质、服务质量、经营管理等方面存在诸多问题,需要从乡村旅游产品系统出发,以文化提升、整合提升、体验提升和服务提升策略进行乡村旅游产品提质升级,保障乡村旅游市场的健康发展。

Study on Rural Tourism Product of Quality Promotion

In recent years,rural tourism market developed rapidly in China,sprang out large quantities rural tourism sites.But deficiency of professional management and immaturity of market idea,there were many problems in rural tourism market,such as product quality,service quality and management,etc.This paper put forward to rural tourism product of quality promotion from culture promote,integration promote,experience promote and service quality to ensure the healthy development of rural tourism market.