| 伊犁河谷生态旅游形象定位及产品设计 |
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| 引用本文： | 耿宝江,王晓蓉. 伊犁河谷生态旅游形象定位及产品设计[J]. 资源开发与市场, 2008, 24(1): 80-82 |
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| 作者姓名： | 耿宝江 王晓蓉 |
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| 作者单位： | 1. 四川农业大学,人文社科学院,四川,雅安,625014
2. 绵阳师范学院,历史与旅游管理系,四川,绵阳,621000 |
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| 摘 要： | 生态旅游资源是生态旅游开发的基础,但拥有旅游资源并不等于就拥有旅游产品,旅游资源要成为旅游产品,还必须根据市场需求进行形象设计、加工和再创造。伊犁河谷具有得天独厚的生态环境和世所罕见的生物多样性特征,是开发生态旅游产品、发展生态旅游的理想之地。以伊犁河谷生态旅游源为基础,塑造伊犁河谷生态旅游形象,设计开发特色生态旅游产品。
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| 关 键 词： | 伊犁河谷 生态旅游资源 旅游形象 产品设计 伊犁 河谷 生态旅游 形象定位 产品设计 Valley River Product Design 设计开发 发展 多样性特征 生物 生态环境 再创造 加工 形象设计 需求 市场 旅游资源 旅游产品 |
| 文章编号： | 1005-8141（2008）01-0080-03 |
| 收稿时间： | 2007-11-06 |
| 修稿时间： | 2007-12-22 |
On Identity of Eco-tourism and Product Design in Yili River Valley |
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| GENG Bao-jiang,WANG Xiao-rong. On Identity of Eco-tourism and Product Design in Yili River Valley[J]. Resource Development & Market, 2008, 24(1): 80-82 |
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| Authors: | GENG Bao-jiang WANG Xiao-rong |
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| Abstract: | The eco-tourism resources were the foundation of eco-tourism development,but the tourism resources were not equal to the tourist products.The developer must orient the tourism image according to tourists,design the tourist products around the tourism image.The Yili River Valley had gifted ecological environment and scarce bio-diversity characteristic,it was the ideal place that developed the eco-tourism products.The article purposed to mould the eco-tourism image of the Yili River Valley on the basis of analyzing eco-tourism resources,developing the characteristic eco-tourism products. |
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| Keywords: | Yili River Valley eco-tourism resources tourism image product design |
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