Local policies for reducing the ecological impact of households: the case study of a suburban area in France

Since Rio, governments have increased measures to promote sustainable household consumption, but this has induced limited changes in consumers’ daily practices. This article argues that one of the reasons behind the poor efficiency of these policies is the low level of consideration granted to local decision-making. The article discusses the results of a study which aims at better ascertaining the practices and representations of local government leaders in promoting sustainable development in households. We shall analyse the motivations, obstacles, interaction of players, communication and action plans associated with promoting sustainable development, in which individual will and effort are the keywords. The results obtained show how important it is to introduce better management systems for information and resource exchange between the different institutions involved. The study was carried out in a suburban area of south-west France counting 71 small towns and villages, characteristic of the spatial dynamics triggered by the global phenomenon of urbanisation.