杭州湾跨海大桥与宁波旅游业的发展

杭州湾跨海大桥是连接以宁波为中心的长三角南翼和长三角中心地区的一条快速、便捷的重要通道。从旅游交通对旅游资源、客源市场和游客决策行为等方面阐述了杭州湾跨海大桥对宁波旅游业的影响：促进长三角地区尤其是沪、甬、杭地区旅游资源和客源市场的优势互补，扩大宁波的客源市场规模和范围，加速宁波市与长三角腹地旅游经济的融合。同时，以这些影响为依据，提出宁波市旅游业的发展对策：完善旅游设施、增强旅游从业人员的素质，提升旅游产业的软硬件水平，加强与长三角主要旅游城市联合，加快旅游产业带的迁移。

Hangzhou Bay Bridge and Development of Ningbo Tourism

Hangzbou Bay Bridge was an important channel connecting the south and the center of Changiiang Delta District. This paper discussed Hangzbou Bay Bridge bow to influence the tourism of Ningbo. The bridge would promote the complementary of tourism resources and tourism market among Ningbo, Shanghai and Hangzbou. It would quicken the flow of tourists between Ningbo and other cities of Changiiang Delta District and enlarge the range of tourism market of Ningbo and accelerate the tourism economic integration among Ningbo and Changiiang Delta District. With these influence, some advice was given to Ningbo tourism.