外卖包装物回收过程中的大学生分类行为研究

外卖行业产生的包装垃圾逐渐威胁着校园生态环境的安全,如何高效回收已成为紧迫问题.以UTAUT理论为框架,构建了绩效期望、努力期望、社会影响、感知价值4个核心变量,性别、学历、频率3个控制变量之间的影响路径,运用结构方程模型对模型路径进行实证测算,分析大学生参与包装物分类回收意愿的影响因素.研究发现:绩效期望、努力期望、...

RESEARCH ON CLASSIFICATION BEHAVIOR OF COLLEGE STUDENTS IN THE RECYCLING OF TAKE-OUT PACKAGING

The large amount of packaging waste brought by catering take-out industry is threatening the safety of ecological environment in campus, and how to recycle it has become an urgent problem. In this paper, based on the framework of UTAUT theory, we constructed the influence path between four core variables, performance expectancy, effort expectancy, social influence, perceived value, and three control variables, gender, educational, frequency. Then, the structural equation model was used to empirically calculate the model path and analyze the influencing factors of college students' intention to participate in the packaging classification. The result showed that performance expectancy, effort expectancy and perceived value had significant positive influence on college students' participation intention, while social influence had no significant influence on college students' participation intention. Moreover, performance expectancy had significant positive influence on college students' participation intention indirectly through the partial mediating effect of effort expectancy and perceived value. The gender, educational background and frequency had a certain moderating effect on the relationship between variables. Finally, scientific suggestions were given on the policy, which are conducive to increase the necycling rate of take-out packaging and construct the Green Campus.