| Abstract: | In a previous issue of the International Journal of Sustainable Development and World Ecology I described how competing visions of sustainable agriculture are currently battling for hegemonic status (Johnson 2006). One vision seeks to break the hegemony of productionism and the other seeks to continue down its path with a greater emphasis on biotechnology. In this paper, I wish to explore these visions further as they apply to actual existing strategies for sustainable farming and food in the UK. This paper uses discourse analysis to compare the UK government's vision for sustainable farming and food sectors with that of two NGOs: Friends of the Earth and Corporate Watch. The language and discourse in the government's and NGOs' strategy documents is examined for evidence indicating their ideological conception of agricultural sustainability. The paper concludes that, whilst the NGOs are pursuing a strong vision of sustainability, seeking to break productionism's hegemony, the UK government is pursuing an ideologically weak-tomoderate conceptualisation of sustainability, pursuing the high-technology modified version of agricultural productionism. |
