Shedding light on a neglected area: a new approach to knowledge creation

Awareness is needed of sustainability issues that are currently neglected but potentially important. A computer-based approach can highlight unconscious and neglected areas because it can structure vast amounts of knowledge. In this article, we propose a methodology to perceive unconscious areas of sustainability with the support of a computer-based approach, which creates a matrix, named the recognized-unrecognized matrix, which highlights both local and globally neglected problems. A case study is conducted to consider the potential contribution of the aviation industry to sustainability issues. We demonstrate that a citation network analysis is an effective methodology to chart the recognized-unrecognized matrix. We highlight issues of water use in the aviation industry by designing an innovative water and air circulation system, which significantly reduces water and fuel consumption on board airplane flights. We also suggest a new approach to integrating both explicit and tacit knowledge to enable knowledge creation.