基于中部崛起背景旅游景区发展战略研究

中国中部地区是中华民族多元文明的核心。适时推出中部崛起战略，是国家整体利益驱动的必然。在中部崛起整体战略下，作为旅游业发展之依托的旅游景区的发展状况和战略至关重要。通过对中部地区旅游景区统计资料整理和文献综述分析，比照东西部地区，分别从旅游景区数量、质量等级、接待能力和水平、经营管理状况、空间分布特征、景区类型等方面比较分析，得出结论：1A 4A级景区质量等级分布均衡，但总体占有率低；接待游客总量居中，但接待入境游客少；接待收入和利润总额高，但人均创利和营业利润率低；地区分布不均衡，景区类型上以自然山水和文物古迹观光为主，娱乐型、度假型景区开发较少。据此，推出了景区升级与扩增、文化品牌、区域分工协作、整体营销发展战略.

A RESEARCH ON DEVELOPMENT STRATEGY OF TOURISM ATTRACTIONS BASED ON THE BOOM IN CENTRAL CHINA

Central China is core area of multicultural civilization,strategic hinterland and traffic arteries.It is necessity to carry on boom strategy in a timely manner in central China for national benefits.Moreover,the development of tourism attractions,as a foundation of the development of tourism,is significant.Statistical data of tourism attractions were collected and literature review was summarized and analyzed in this paper.The conclusions are introduced from the number of tourist attractions,the level of qu...