A Cultural Journey to the Agro-Food Crisis: Policy Discourses in the EU

The agro-food domain in Europe is characterized by the appearance of recurrent unwanted surprises. These events, although causing obvious physical consequences, in essence depart from the expectations of the society. We argue that this unstable situation is best understood as an identity crisis of agriculture rather than as a contingent crisis of a specific economic sector. Thus the present agro-food crisis is in fact a crisis of identity. This is clearly reflected by the cohabitation within the agro-food policy domain of different, often contradictory, policy discourses, namely: free tradism, multifunctionality, and agroecology. All of them try to impose their particular visions. All of them struggle to issue the policy measures they conceive as appropriate.