Attitudes towards Recycling Household Waste in Exeter, Devon: quantitative and qualitative approaches

Recycling of household waste has become a very problematic area of British local government policy-making in which central government has set ambitious targets. Although local government can provide facilities for recycling, the attitudes of residents will be crucial if these targets are to be met. Accordingly, this paper outlines a framework for studying how households decide to recycle or not. The framework has been tested in Exeter in south-west England where a major survey found that respondents were much more likely to recycle if they had access to a structured kerbside recycling scheme. Many other factors influenced their attitudes and behaviours towards recycling, including their acceptance of the activity and their perception of the benefits and problems of recycling as a whole. The research uses the quantitative and qualitative data from the survey to demonstrate how individual attitudes can impact on recycling and how such research can yield useful data to enable policy-makers to adapt measures accordingly.