| Abstract: | Admission prices are typically charged for entry to archaeological sites, museums and historic buildings, although rarely to public parks. This study explores the feasibility of introducing an entry charge to a public park in Naples, the Bosco di Capodimonte. It investigates different pricing options: a revenue-maximizing price, a discriminatory price to deal with equity, a 'sufficing' price to cover maintenance costs and a welfare economic social optimal price. The analysis documents the effect of different entry charges on visit numbers and revenue collected, and includes a cost-benefit analysis of the admission price policy. Total consumer surplus is also calculated for the different entry price scenarios. |
