旅游资源资本化的机制和方法

针对目前我国旅游资源开发和管理方面存在的突出问题以及旅游实践发展的需要，提出“旅游资源资本化”--一种新的以价值为导向的旅游资源开发管理的理念和方法，强调了旅游资源的价值性、所有性和收益性。在国家政策和法律允许的前提下，旅游资源的所有者将旅游资源作为一种资本形态，与货币资本、实物资本、人力资本等一起投入到旅游开发活动中，进行市场化的开发、经营、运作和管理，从而带来良好的经济效益、环境效益和社会效益，使旅游资源实现价值增值，而旅游资源的所有者也从中获得经营收益。深入探讨了旅游资源转化为旅游资本的内部机制、外部条件、实现途径、方法模式等问题，指出旅游资源资本化有利于拓宽旅游融资渠道、优化资源配置、提高旅游资源的利用效率和开发管理的水平，实现旅游产业的可持续发展.

MECHANISMS AND METHODS OF TOURISM RESOURCE CAPITALIZATION

The conceptions and methods of tourism resource capitalization should be put forward,to aim at the outstanding problem in development and management of tourism resources at present in our country,and also meet the needs of tourism practice.It is a capital driven managerial idea and method for tourism resource development.Under legislation and policy,tourism resources can be consolidated as a form of capital and invested together with monetary capital,physical capital,human capital,and other inputs into tourism development activities to carry out market oriented development,operation,and management,resulting in good benefits in economy,environment,and whole society.It will also increase the values of tourism resources and the equities for their owners.It should be got deep into discuss with the problems of internal mechanisms,external terms,realized routes,modes,etc,in which the tourism resources turn into capitals. Capitalization of tourism resources emphasizes the value and profit of tourism resources,which will optimize the allocation of resources,improve the utilization of resources,increase the efficiency of development and management,and achieve the sustainable development of the tourism industry.