临沂市旅游购物品的设计与开发

临沂市旅游购物品开发严重滞后于旅游业整体发展水平,成为制约旅游经济效益提高的薄弱环节.旅游购物品具有不同于一般商品的特性,旅游者的购物动机也具有其独特性.构思了临沂市旅游食品类、旅游纪念品与工艺品类、文物古玩与旅游文化用品类和旅游日用品类四大系列旅游购物品,分析了该市旅游购物品开发中存在的问题,提出了旅游购物品的开发对策.

Design and Development of Tourism Purchases in Linyi

Tourism purchases development in Linyi lagged behind the whole development of tourist industry seriously and it became the weak link which restricted the tourism economic from raising the benefits. Tourism purchases had a different characteristic compared with general commodity, tourist's purchasing motive had its uniqueness too. The authour conceived four major series of tourism purchases in Linyi, which involved tourism food, tourism souvenir and craft category, historic relic antique and tourism cultural goods and tourism daily necessities, analyzed the questions existing in the course of developing the tourism purchases in Linyi , as well as put forward the countermeasures of developing the tourism purchases.k