An explorative socio-psychological model for determining sustainable behavior: Pilot study in German and Mexican Universities |
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| Authors: | Margarita Juárez-Nájera Juan G. Rivera-Martínez Wim A. Hafkamp |
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| Affiliation: | 1. Universidad Autónoma Metropolitana, Azcapotzalco, CBI, Departamento de Energía, Av. San Pablo 180, 02200 México DF, Mexico;2. Universidad Autónoma Metropolitana, Iztapalapa, CBS, Área de Sistemas Agropecuarios Sostenibles, Av. San Rafael Atlixco186, 09340 México DF, Mexico;3. Erasmus University Rotterdam, the Netherlands, Faculty of Social Sciences, P.O. Box 1738, 3000 Dr Rotterdam, the Netherlands;1. Department of Public Administration, School of Humanities & Law, Northeastern University, No. 195, Chuangxin Rd., Hunnan District, Shenyang, Liaoning 110169, PR China;2. Department of Public Security, National Police University of China, No. 83, Tawan St., Huanggu District, Shenyang, Liaoning 110035, PR China;3. Department of Land Resources Management, College of Public Administration, Huazhong Agricultural University, No. 1, Shizishan St., Hongshan District, Wuhan, Hubei 430070, PR China;1. School of Management and Economics, Beijing Institute of Technology, Beijing 100081, China;2. Center for Energy & Environmental Policy Research, Beijing Institute of Technology, Beijing 100081, China;3. School of Management, University of Chinese Academy of Sciences, Beijing 100190, China |
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| Abstract: | This paper presents a proposal for a socio-psychological model which examines behavior for sustainability of individuals in higher education institutions (HEIs). The model aims to offer an alternative to the theory of social dilemmas, which is often proposed to explain unsustainable behavior. This model focuses on values and moral norms grounded within individuals, rather than on rational choice and self-interest. Key variables are universal values, awareness of consequences, ascription of responsibility, and personal intelligences. Results of this exploratory study show that not all of these key variables can be proven to be significant. However, ascription of responsibility, universal values, and personal intelligences seem to be the main factors which explain behavior for sustainability. This model is promising because it shows, in an explanatory manner, an increase in behavioral variance. |
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